Paid Social Strategist

Jobtailor; Deutschland; Remote; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior Paid Social professional to translate business goals into cross‑platform strategies across Meta, TikTok, and beyond. You will lead testing, reporting, and optimization, while teaching teams and clients to execute data‑driven campaigns that drive revenue and reduce CAC.

You will collaborate with cross‑functional teams, design rigorous tests, and leverage platform automation to scale value, ensuring clear communication of impact to stakeholders.

Qualifikationen

• 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with Meta Advantage+/Value Optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical: comfortable with GA4 and platform analytics; connect media to revenue, CAC, and LTV.
• Communication and collaboration: senior stakeholder storytelling; influence across functions; client-facing presence.

Aufgaben

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from Bliss Point product suite to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).

Tools

Meta Advantage+/Value Optimization/CAPI

TikTok Smart Performance

Pinterest Performance+

GA4

Event Mapping

Audience Design

Creative Testing

Testing Design

Data Tracking

Basic Catalog/DPA

Jobbeschreibung

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.


• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.


• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).


• Teach clients and teammates, and document what works so others can reuse it.


• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).


• Test small, prove value, then scale.


• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.


• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.


• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.


• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Requirements

• 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.


• Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.


• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.


• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

Core Competencies

Expertise in managing Paid Social campaigns across multiple platforms, including Meta and TikTok, with a strong focus on data-driven decision-making and client communication. Proficient in designing and executing tests to optimize performance and drive business impact.

Highest-signal resume keywords

• Paid Social Management


• Meta Advantage+/Value Optimization/CAPI


• TikTok Smart Performance


• GA4 and Platform Analytics


• Client-Facing Communication

Hard Skills

• Audience Design


• Creative Testing


• Basic Catalog/DPA


• Testing Design


• Data Tracking

Soft Skills

• Storytelling


• Collaboration


• Influencing

Industry Keywords

• Paid Social


• Prospecting


• Retargeting


• Loyalty


• Multi-Channel Understanding

Tools & Technologies

• Meta Advantage+


• TikTok Smart Performance


• Pinterest Performance+


• GA4


• Event Mapping