Offline Marketing Manager

Trade Republic; Berlin; On-site; EUR 60,000 - 110,000; Full time

Job summary

Trade Republic Bank GmbH in Berlin is seeking an experienced Growth-Marketing Specialist to own offline campaigns and drive customer acquisition. You will manage budgets across TV, OOH, radio, and display, and collaborate with data teams to measure performance.

The role requires 3+ years in offline marketing at a high-growth, app-centric company, strong analytical skills, and hands-on experience with TVSquared, SpotEffect, and incrementality-based measurement.

Qualifications

• 3+ years in offline marketing at a high-growth, app-centric D2C tech company
• Strong analytical skills with automated reporting using Excel, SQL and LLMs
• Hands-on experience with TVSquared, Spoteffect and incrementality-based measurement
• Proven end-to-end campaign management from planning to optimisation
• Entrepreneurial, test-and-learn mindset in a fast-paced environment

Responsibilities

• Own budget allocation and optimisation for offline channels (TV, OOH, radio, IO display) across multiple European markets
• Define best practices for campaign setup, management and optimisation
• Manage strategic media partnerships: negotiate terms and act as main contact for senior sales reps
• Partner with data teams to build tools to measure and analyse performance
• Work with creative teams to develop and pre-test spots and continuously improve effectiveness

Skills

Analytical skills

Budget management

Data-driven mindset

Entrepreneurial mindset

Tools

Excel

SQL

LLMs (Claude, Gemini)

TVSquared

Spoteffect

Job description

Описание

Please note that this position is based in Berlin, Germany - relocation support is provided if required. THE BEST WORK OF YOUR CAREER Trade Republic is the largest savings platform in Europe - we operate in 18 countries, serving +10 million customers who trusted us with over 150B in assets. But we’re striving for more. We have a bold mission to empower everyone to build wealth with easy, safe, and free access to financial systems. You will have the opportunity to grow your career by collaborating with a team of outstanding talents and state of the art technology to build a lasting, positive future for millions.

Задачи

Marketeers effectively spread the word: In the Growth Team we shape a brand that stands for the democratisation of wealth. We raise awareness for our mission by bringing the best creative talents together with the most data-driven marketeers. We are the face to our growth. Your responsibilities will include:

• Own budget allocation and optimisation for offline channels (TV, OOH, radio, IO display) across a subset of our 18 European markets.
• Define best practices for campaign setup, management and optimisation.
• Manage strategic media partnerships: negotiate commercial terms and act as the main contact for senior sales representatives.
• Partner with data teams to build and use tools that measure and analyse performance.
• Work with creative teams to develop and pre-test spots, and continuously improve their effectiveness.

Требования

3+ years in offline marketing and customer acquisition at a high-growth, app-centric D2C tech company, managing large budgets and complexity

Strong analytical skills: you automate reporting and are confident with Excel, SQL and LLMs (Claude, Gemini, etc.)

Hands-on experience setting up, using and analysing TVSquared, Spoteffect and incrementality-based measurement

Proven end-to-end campaign management, from planning and testing to creative development and ongoing optimisation

An entrepreneurial, test-and-learn mindset and the drive to succeed in a fast-paced environment

Our culture rewards ownership, excellence, and high energy. We care deeply about outcomes and hold each other accountable - we’re here to win and fix one of the largest challenges Europeans face - closing the pension gap and democratising wealth.

We believe it’s our team’s varied identities and backgrounds that make us sharper and stronger. We’re committed to creating an environment where everyone feels respected and has equal opportunity to thrive in their careers.