Performance marketing manager in fintech

bonify; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Personal Budget for Education

30 vacation days

Mental health platform access

BVG/UrbanSportsClub subsidies

Job summary

bonify ищет опытного (Senior) Performance Marketing Manager в Берлине для руководства платной рекламой across Search, Social и App marketing. Вы будете сотрудничать с командами маркетинга, продукта и дизайна для разработки эффективных кампаний и убедительных гипотез.

Требуется 3–5 лет опыта, продвинутая аналитика и владение GA/Adjust/AppsFlyer. Знание немецкого (C2) и английского обязательно; готовность работать в динамичной scale-up среде.

Qualifications

• 3–5 лет опыта в performance или growth маркетинге, желательно в финтех/цифровых продуктах
• Успешное управление SEA, ASA и Social Ads кампанией
• Сильная аналитика и опыт в дашбордах и KPI-отчетности
• Умение работать с Excel/Google Sheets и извлекать инсайты
• Предпринимательский подход к бюджету маркетинга, CAC и LTV
• Независимый, практичный стиль работы и умение аргументированно рекомендовать решения
• Очень хорошее знание немецкого (C2) и английского
• Будет плюсом: опыт афилиат-маркетинга и FinTech

Responsibilities

• Ведение платных маркетинговых каналов: поиск, социальные сети и маркетинг приложений
• Аналитика кампаний и оптимизация по CPL, CPA, ROAS и другим метрикам
• Проведение A/B тестов по объявлениям, аудиториям и лендингам
• Сотрудничество с контентом, дизайном и продуктовой командами для реализации эффективных кампаний
• Подготовка KPI-отчетов и вывод оперативных и стратегических мер
• Использование Google Analytics, Adjust, AppsFlyer и схожих инструментов для анализа

Skills

Performance marketing

A/B testing

Data analysis

KPI reporting

Budget management

German (C2)

English

Tools

Google Analytics

Adjust

AppsFlyer

Excel/Google Sheets

Job description

Описание:

Become part of bonify, Germany's leading platform for credit reports and financial management, with over 4 million users. Our mission is to revolutionize the FinTech industry and make creditworthiness and financial data transparent and accessible to our users, so that people can make more informed financial decisions. To achieve this, we are looking for you as a (Senior) Performance Marketing Manager on our dynamic team in Berlin.

Задачи:

• As a (Senior) Performance Marketing Manager (m/f/d), you will take responsibility for our paid marketing channels—from Search and Paid Social to app marketing.
• You work confidently with Marketing, Product, Tech, and Data, understand the numbers, develop a clear point of view, and communicate it convincingly.
• Together, we turn ideas into campaigns that offer value to our users.
• Plan, implement, and manage paid marketing campaigns in SEA (Google Ads), ASA (Apple Search Ads), and Social Ads (Meta, TikTok, etc.)—from concept through ongoing optimization.
• Continuously analyze and optimize campaign performance based on CPL, CPA, ROAS, and other metrics.
• Develop, conduct, and evaluate A/B tests for ads, audiences, and landing pages.
• Collaborate with Content, Design, and Product teams to implement consistent, performance-oriented campaigns.
• Create and evaluate KPI reports and derive operational and strategic measures.
• Use Google Analytics, Adjust, AppsFlyer, and similar tools for precise data analysis.
• Monitor relevant developments and trends in performance marketing and integrate new approaches into your daily work.

Требования:

• 3–5 years of experience in performance or growth marketing, ideally in digital products or FinTech.
• Demonstrated success managing and optimizing SEA, ASA, and Social Ads campaigns.
• Strong analytical skills and practical experience with analytics, dashboards, and KPI reporting.
• Confident use of Excel/Google Sheets and enjoyment of deriving clear insights from data.
• An entrepreneurial mindset and a good sense of how to use marketing budgets efficiently, taking into account short-term customer acquisition costs (CAC) and long-term customer value (LTV).
• An independent, hands-on working style, curiosity, and the ability to communicate your recommendations convincingly and implement them consistently.
• Very good German (C2) and English language skills.
• Будет плюсом: Initial experience in affiliate marketing or managing partner networks; Background in marketing for FinTech or financial services

Условия:

• The opportunity to take on responsibility from day one and put forward your own ideas.
• The chance to grow in a dynamic and flexible scale-up environment.
• A personal budget for continuing education, coaching, and training.
• 30 vacation days.
• Access to a mental health platform.
• Subsidies for BVG and UrbanSportsClub / ClassPass.