Engagement Manager - Braze Focused

Trade Republic Bank GmbH; Berlin; On-site; EUR 52,000 - 72,000; Full time

Benefits offered by this job

Relocation support

Job summary

Trade Republic Bank GmbH in Berlin is seeking an experienced Engagement Marketing specialist to drive user engagement, retention and value. Join a fast-growing fintech and help shape campaigns across the growth team.

You will develop data-driven strategies, optimize campaigns through testing, and collaborate with product, growth and brand marketing to elevate our mission of democratizing wealth. Relocation support is provided if required; the role is based in Berlin and offers exposure to

Qualifications

• 2+ years in engagement or retention marketing in fast-paced B2C environments, preferably e-commerce/fintech.
• Experience with marketing automation and CRM tools (Braze, Salesforce, HubSpot).
• HTML/CSS knowledge is a plus; SQL skills advantageous.
• Strong analytical and data-driven mindset for campaign evaluation and optimization.
• Excellent project management and execution capabilities.

Responsibilities

• Develop and implement engagement marketing strategies to drive user engagement, retention, and lifetime value.
• Perform continuous performance optimization via testing and experimentation.
• Drive data analysis to inform engagement strategies, optimize campaigns and report key metrics.
• Collaborate with product management, product growth and brand marketing across cross-functional teams.

Skills

Engagement marketing

CRM tools

Marketing automation

Data analysis

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce

HubSpot

mParticle

Job description

Please note that this position is based in Berlin, Germany - relocation support is provided if required.

THE BEST WORK OF YOUR CAREER

Trade Republic is the largest savings platform in Europe - we operate in 18 countries, serving +10 million customers who trusted us with over 150B in assets. But we're striving for more.

We have a bold mission to empower everyone to build wealth with easy, safe, and free access to financial systems. You will have the opportunity to grow your career by collaborating with a team of outstanding talents and state of the art technology to build a lasting, positive future for millions.

WHAT YOU'LL BE DOING

Marketeers effectively spread the word: In the Growth Team we shape a brand that stands for the democratization of wealth. We raise awareness for our mission by bringing the best creative talents together with the most data-driven marketeers. We are the face to our growth. Your responsibilities will include:

• Develop and implement engagement marketing strategies to drive user engagement, retention, and lifetime value
• Responsible for constant performance optimization via testing
• Drive data analysis to inform engagement strategies, optimize campaigns and report key engagement metrics performance
• Work closely with cross-functional teams including among others product management, product growth and brand marketing

WHAT WE'RE LOOKING FOR

• 2+ years experience in engagement or retention marketing within fast-paced B2C environments preferably in e-commerce, fintech, or high-growth industries
• Proficient in marketing automation tools and CRM systems, like Braze, Salesforce, Microsoft Dynamics, or HubSpot, and CDPs such as mParticle
• Knowledge of HTML, CSS, and SQL is a plus
• You are stellar at project management, execution focused and not worried about getting your hands dirty yourself
• Data-driven mindset with strong analytical skills to identify new high-impact campaign strategies, as well as evaluate and interpret results of existing campaigns, allowing for iterative improvements

WHY YOU SHOULD APPLY NOW

Our culture rewards ownership, excellence, and high energy. We care deeply about outcomes and hold each other accountable - we're here to win and fix one of the largest challenges Europeans face - closing the pension gap and democratising wealth. If this gets you fired up, reach out!