Media Manager DACH (mfd)

Mattel; Frankfurt; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading toy company is seeking a skilled Media Manager in Frankfurt, Germany, to drive media strategies and digital transformation within the marketing team. The role requires a minimum of 8 years' experience in media or digital marketing, and the ability to lead and develop a high-performing team. Responsibilities include managing media partnerships, ensuring optimized investment, and implementing local media strategies aligned with global frameworks. Benefits include generous vacation, pension plans, and exclusive discounts on products.

Leistungen

Generous vacation entitlement

Comprehensive pension plan

Travel support for commuting

Exclusive employee discounts

Wellbeing programs

Monthly meal vouchers

Qualifikationen

• Minimum 8 years of experience in media or digital marketing.
• Proven ability to influence senior leadership.
• Minimum 2 years of team leadership experience.

Aufgaben

• Drive media and digital transformation.
• Lead, inspire, and develop the Media team.
• Implement global and regional media capabilities.

Kenntnisse

Digital Marketing

Marketing

Google Analytics

Facebook Advertising

Media Buying

Social Media Management

Ausbildung

University degree in Economics or Business Administration

Tools

Google AdWords

Google Marketing Platform

DoubleClick

Jobbeschreibung

Opportunity

The Media Manager will be a key member of the local Marketing team, leading the digital and media transformation across both the Marketing function and the wider DACH organization. The role is responsible for defining and executing the local media strategy within the global and regional framework, covering the full media landscape. It involves close collaboration with internal teams, retail partners and agencies to strengthen Mattel’s media presence and drive business growth.

Responsibilities

• Drive media and digital transformation: champion media evolution, upskill the team, and challenge existing processes to foster innovation and continuous improvement.
• Strategic market leadership: define and execute a comprehensive media action plan and market priorities aligned with the European and global Mattel framework.
• Team leadership and development: lead, inspire, and develop the Media team to deliver excellence.
• Global‑to‑local deployment: implement global and regional media capabilities within the local market, identify gaps, and design tailored plans.
• Integrated media management: oversee the end‑to‑end media briefing process with Brand Managers, agencies, and partners to ensure optimized investment.
• Agency partnership excellence: serve as lead liaison for media agencies, ensuring performance excellence and onboarding new partners as needed.
• Innovation and test & learn agenda: design and drive the local media test‑and‑learn roadmap, pilot initiatives, and share actionable insights.
• Regional collaboration: act as key point of contact for regional media teams, ensuring alignment, knowledge sharing, and consistent execution of Mattel’s media strategy across markets.

Qualifications

• University degree in Economics, Business Administration, or a related field; a specialization or certification in digital or online marketing is strongly preferred.
• Minimum 8 years of experience in media, online marketing, digital media or e‑commerce/e‑retail, ideally within FMCG, consumer goods, fashion, electronics or leading online retail organizations.
• Proven ability to influence senior leadership and foster a test‑and‑learn culture to drive continuous media innovation.
• Demonstrated success in managing and executing media strategies across multiple brands, categories, or audience segments.
• Minimum 2 years of team leadership experience with a track record of developing and empowering high‑performing teams.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word); familiarity with digital analytics and e‑commerce tools is an advantage.
• Fluency in English both written and spoken; additional European languages are a plus.

Background

• Entrepreneurial and results‑driven mindset with a strong sense of ownership and accountability.
• High level of emotional intelligence and ability to navigate complex stakeholder environments.
• Strategic thinker with a hands‑on approach to execution and problem solving.
• Strong leadership and team‑management capabilities fostering collaboration and motivation.
• Execution excellence ensuring strong campaign execution (targeting optimisation, learnings) in partnership with agencies.
• Excellent presentation, communication, and influencing skills with the ability to engage audiences at all organisational levels.
• Highly organized and detail‑oriented, balancing creativity with operational excellence.
• Genuine passion for media innovation and enthusiasm for Mattel’s brands and purpose.
• Ability to thrive in a fast‑paced dynamic environment effectively managing multiple priorities.
• Strong analytical and problem‑solving skills coupled with robust time and project management abilities.

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Google Docs
• Facebook Advertising
• Google AdWords
• Google Marketing Platform
• Google Ads
• Media Buying
• Media Planning
• Social Media Management
• DoubleClick

Benefits

• Generous vacation entitlement
• Additional holiday pay
• Comprehensive pension plan and voluntary deferred compensation options
• Travel support with public transport reimbursement or commuting allowance
• Exclusive employee discounts on all Mattel products
• Wellbeing programs such as EGYM Wellpass
• Monthly meal vouchers

Equality & Diversity

Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender identity or expression, sexual orientation, veteran status, disability status, or any other basis protected by applicable federal, state, or local law.