Marketing Specialist

Nashville Public Radio; Deutschland; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading non-profit organization is seeking a Marketing Specialist to enhance its communications and marketing efforts, particularly for its regenerative agriculture initiatives. The role supports internal and external communications, coordinates with stakeholders, and develops marketing strategies. Ideal candidates have strong communication skills and experience in marketing. This is a remote position with flexible hours, based in the Central Appalachian region.

Leistungen

Salary starting at $58,000

Health insurance

Flexible time off

Collaborative work environment

Qualifikationen

• 3+ years of experience in marketing and communications.
• Proven ability to coordinate across multiple project stakeholders.
• Demonstrated accountability for remote/flexible work.

Aufgaben

• Assist in shaping the organization’s public image and reputation.
• Support marketing efforts for the BAAR program.
• Assist with creation and distribution of project-related content.

Kenntnisse

Strong communications skills

Experience in marketing and communications

Ability to build relationships with stakeholders

Fluency with Canva, Google Suite, Adobe, and Microsoft Office Suite

Jobbeschreibung

Overview

Accelerating Appalachia (ACAP) is a pioneering regenerative agriculture business accelerator. ACAP builds networks in regenerative agriculture to foster resilient communities and local economies, supporting commodity supply chains across the Central/Southern Appalachian region. Working with producers—including those impacted by job losses in mining, forestry, and the textile industry—ACAP creates and grows producer pipelines to regenerative commodities across eight states in the underserved 8-state region. ACAP is committed to building a robust economy that benefits the agricultural sector, farmlands, health, and prosperity in Central/Southern Appalachia and the rural Southeast.

In 2023, ACAP launched Building Appalachian Agricultural Resilience (BAAR), an program to incentivize farmers to adopt regenerative agriculture practices across eight states in Central/Southern Appalachia and the rural Southeast. Funded by the USDA, donors, and foundations, the BAAR program offers direct cash payments and training and marketing assistance.

Position

The Marketing Specialist is responsible for assisting the CCO with the organization’s internal and external communications efforts, shaping its public image, reputation, and stakeholder relationships by developing and executing comprehensive communication plans aligned with the company’s vision and goals. The Marketing Specialist will support communications efforts related to marketing the BAAR program, regenerative practices, and commodities produced by producer participants. The Marketing Specialist works closely with the BAAR program staff to assist with expanding market opportunities, improving farmers’ access to markets, and increasing economic opportunities for farmers.

ACAP employees work primarily remote and occasionally travel throughout our 8-state service area with opportunities to witness innovative farmer support work and peer-to-peer learning networks.

Responsibilities

• Building and Expanding Markets: Work alongside BAAR team to expand marketing opportunities for farmer participants, provide technical assistance to producers about going-to-market strategies, and assist producers to develop business plans
• Assist BAAR team with improving market access by engaging with direct-to-consumer sales platforms and identifying appropriate sales venues for program participants’ products
• Collaborate with internal and external stakeholders to explore ways to increase economic competitiveness for producers and work one-on-one with producers to develop strategies for sales and market expansion
• Support data collection and reporting efforts to track commodities marketing and sales
• Produce and maintain market directories, highlighting regenerative producers, distribution chains, and potential markets for regenerative product sales
• Identify and implement strategies to promote regenerative agriculture and regenerative agricultural products

• Strategic Communications: Collaborate with BAAR team to implement comprehensive communication strategies across all channels (traditional and digital) to support ACAP objectives, including brand messaging, crisis management, and reputation management
• Assist CCO with implementing a comprehensive communication strategy that supports BAAR project goals and objectives
• Assist with coordinating project subawardees and partners to ensure cohesive branding, messaging, and communications protocols
• Maintain positive relationships with key stakeholders, including project partners, funders, and local media
• Assist senior leadership on communication strategies, crafting key messages, and preparing them for public appearances, media interviews, and presentations

• Content Development: Assist with creation and distribution of project-related content, including press releases, social media posts, website content, and other communications materials
• Support program team with communication needs ensuring content aligns with organizational branding, tone, and professional standards
• Work with the CCO to ensure the project's brand and communications are consistent with brand guidelines and messaging
• Create content for the organization’s newsletter and assist with newsletter layout

• Internal Communications: Assist with internal channels to keep employees informed about company updates, initiatives, and strategic direction; foster employee engagement and alignment
• Monitor and analyze the effectiveness of communication efforts and recommend improvements
• Develop and execute crisis communication plans to manage reputational risks during emergencies or negative situations

• Stakeholder Engagement and External Communications: Support the CCO when communicating with the media, stakeholders, and other audiences; foster and maintain relationships with investors, customers, community leaders, and partners; provide guidance to BAAR team and contractors regarding communications and marketing strategies; serve as a thought partner to the CCO regarding external communications including social media presence and community partnerships; other duties as assigned

Requirements

The ideal candidate will have:

• Strong communications skills, including excellent written and verbal communication to craft compelling messaging for diverse audiences
• 3+ years of experience in marketing and communications
• Proven ability to coordinate across multiple project stakeholders and media outlets in a fast-paced environment
• Ability to build strong relationships with diverse stakeholders and address their needs
• Experience expanding agricultural commodity markets and/or marketing agricultural commodities such as beef, poultry, and corn
• Ability to execute projects within deadlines while ensuring high-quality content delivery
• A portfolio of successful website and social media content
• Ability to utilize data to drive and adjust communications strategies
• Demonstrated accountability for remote/flexible work
• Baseline knowledge of Central Appalachian geography and/or regenerative agriculture
• Capacity to schedule social media posts and email newsletters well in advance
• Fluency with Canva, Google Suite, Adobe, and Microsoft Office Suite

Location, Hours, and Travel

ACAP is headquartered in Lexington, Kentucky. While working hours are flexible, the position requires reasonable availability and responsiveness to the ACAP team, partners, and farmers. Some evening and weekend work may be required but is not extensive. The role may require regular travel to meet with farmer participants and attend in-person meetings throughout the project area. The position requires residence within the project footprint: Kentucky, West Virginia, Virginia, North Carolina, South Carolina, Tennessee, northern Georgia, and southern Ohio.

Benefits

ACAP designs compensation and benefits to be mutually beneficial, supporting autonomy, collaboration, and energy in the role.

• Salary range starting at $58,000, commensurate with experience
• Comprehensive benefits package, including flexible time off, health insurance, and retirement
• Collaborative and supportive work environment
• Opportunity to make a meaningful difference in the lives of farmers, communities, and ecosystems in Central Appalachia and the rural Southeast

Equal Employment Opportunity

Accelerating Appalachia offers equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, or marital status. We are committed to a diverse and culturally inclusive workplace.