Marketing Specialist

Zoho Europe; Essen; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading global technology firm in Essen is looking for a dedicated marketing associate to join their Europe marketing team. The role involves crafting innovative marketing strategies, writing SEO content, and executing campaigns. Ideal candidates should have 3-5 years of experience in a B2B environment, be bilingual in English and German, and thrive in a collaborative setting. Competitive salary and continuous professional development opportunities offered.

Leistungen

Competitive salary package

Continuous training and professional development

Supportive and inclusive team

Qualifikationen

• 3-5 years of relevant work experience in sales/channel enablement and regional marketing.
• Proven experience with analytics tools, email, and web marketing.
• Attention to detail in oral and written communication.

Aufgaben

• Develop effective marketing strategies and GTM practices.
• Write high-quality SEO content and design email campaigns.
• Plan and coordinate events and webinars for engagement.

Kenntnisse

Sales/channel enablement experience

Bilingual proficiency in English and German

High-quality content writing

Experience with marketing automation tools

Jobbeschreibung

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We’re witnessing phenomenal growth and are doubling down on our efforts to build a world‑class team.

The central marketing team is dedicated to marketing world‑class enterprise IT solutions across 190 countries. We are seeking a talented, self‑motivated, and dedicated marketing associate to join our Europe marketing team and work on innovative marketing campaigns and strategies. The ideal candidate will bring a data‑driven approach and be hands‑on in executing marketing initiatives.

The candidate should be open to travel (domestic and international) and may have to collaborate across global time zones occasionally.

Job Responsibilities

• Develop a strong understanding of go‑to‑market (GTM) strategies and best practices to drive effective marketing initiatives.
• Write high‑quality, tailor‑made SEO web content, design and implement email marketing campaigns, and analyse data for continuous improvement of campaigns.
• Develop and execute marketing strategies for channel partners to support their business requirements and share best practices.
• Conceptualise effective advertisements with compelling copy to create brand awareness, promote loyalty, and improve recall.
• Develop content for blogs, thought leadership articles, and industry stories; liaise with the PR team to publish it in the right mediums. Also produce creative infographics, corporate presentations, webinars, and videos.
• Localise global content to fit regional contexts, including repurposing existing materials, translating English content into German, and reviewing translated content.
• Design and implement co‑marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.
• Plan and coordinate events, webinars, and training sessions to educate and engage potential customers and channel partners. Track and analyse marketing performance using data‑driven insights to refine strategies.
• Identify and engage with prospective end‑user and reseller communities to open new business avenues.
• Create and distribute sales enablement materials for the sales team and channel partners, including sales decks, product brochures, email templates, and case studies.
• Manage and grow the company’s presence on all relevant social media platforms through strategic content planning and execution.
• Stay up to date with market trends, competitor activities, and industry best practices to keep our channel marketing efforts competitive.

Requirements

• 3‑5 years of relevant work experience in sales/channel enablement and regional marketing. Experience in B2B/high‑tech products/services is preferred.
• Proven experience working with industry tools and analytics packages, including email, web analytics, and marketing automation platforms.
• Proven experience writing high‑quality blogs and articles.
• Bilingual proficiency in English and German (for content creation, translation, and collaboration).
• Superior oral and written communication skills with an innate attention to detail.

Preferred Qualifications

• Experience in the online/digital marketing/advertising industry.
• At least 2 years of marketing or product management experience in the internet, software, media, and high‑tech industries.
• Accomplished range of skills from strategic thinking to creative and detailed execution.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
• Ability to present ideas to various levels of an organization to explain and gain support for initiatives.
• Demonstrated ability to work independently and autonomously.

Benefits

• Competitive salary package aligned with the candidate’s qualifications, experience, and the market value of the role.
• Continuous training and professional development opportunities.
• Supportive and inclusive team and colleagues.
• Clear development plan in the short, medium, and long run.
• Participation in coaching and mentoring schemes.
• Opportunity to work with a global team and contribute to the growth of a leading technology company.

Applicants must hold a national or EU passport, have valid work authorization, and be within commutable distance. The successful candidate will be subjected to background verification in compliance with national legislation and market standards.

Join ManageEngine Europe today and be part of a company that is revolutionising the way businesses operate. Together, let’s shape the future of business software!

Learn more about us: https://www.manageengine.com/