Marketing Operations Specialist

Jobtailor; Deutschland; Remote; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Marketing Operations Analyst to support Salesforce and HubSpot administration, build dashboards in Power BI, and deliver reliable attribution and campaign reporting for GTM initiatives. You will work cross-functionally with Marketing, Sales, and Revenue Ops to translate data into actionable insights.

The role requires 2–5 years in marketing analytics or related fields, strong SQL skills, and experience with BI tools.

Qualifikationen

• Bachelor's degree required in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field.
• 2–5 years of experience in Marketing Operations, Revenue Operations, Business Analytics, Marketing Analytics, or related analytical role.

Aufgaben

• Support the administration, optimization, and ongoing maintenance of Salesforce, HubSpot, and other GTM systems, ensuring accurate system configuration, data integrity, and operational excellence.
• Support campaign operations, including campaign setup, quality assurance, campaign taxonomy adherence, reporting, and performance measurement.
• Support lead lifecycle management, campaign member management, facilitate routing validation, and CRM data integrity initiatives.
• Assist with marketing attribution by validating campaign data, improving attribution accuracy, and supporting attribution reporting.
• Own the preparation, validation, and distribution of Marketing and GTM Weekly Business Review (WBR) reporting, ensuring all metrics are accurate, complete, and delivered on time.
• Build, maintain, and optimize dashboards, recurring reports, self-service reporting, and ad hoc analyses across Salesforce, HubSpot, Power BI, and other GTM systems.
• Monitor marketing funnel performance, campaign effectiveness, pipeline generation, attribution, conversion rates, and key GTM KPIs, proactively identifying trends, risks, and opportunities.
• Partner with Marketing, Sales, Revenue Operations, and Business Development to define reporting requirements, KPI frameworks, and measurement strategies.
• Serve as a trusted analytical partner by translating business questions into actionable insights and recommendations.
• Perform data audits and maintain CRM data quality through governance, enrichment, deduplication, and ongoing maintenance across Salesforce and HubSpot.
• Document reporting definitions, business rule, and standard operating procedures to ensure consistency and operational excellence.
• Identify opportunities to automate reporting, streamline operational processes, and improve the scalability of Marketing Operations.
• Leverage AI and automation tools to improve reporting efficiency, optimize marketing operations workflows, and increase team productivity.
• Support strategic Marketing Operations initiatives and partner with Revenue Operations on cross-functional GTM initiatives.
• Other duties/responsibilities as necessary.

Kenntnisse

Salesforce CRM Administration

HubSpot Marketing Automation

Power BI Dashboard Development

Marketing Attribution Analysis

Data Quality Governance

SQL

Campaign Management

Reporting

Data Analysis

Funnel Analytics

Lead Lifecycle Management

Process Optimization

Data Auditing

Dashboard Creation

Marketing Operations

Ausbildung

Bachelor's degree in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field

Tools

Salesforce

HubSpot

Power BI

Tableau

Marketo Measure

Bizible

Jobbeschreibung

• Support the administration, optimization, and ongoing maintenance of Salesforce, HubSpot, and other GTM systems, ensuring accurate system configuration, data integrity, and operational excellence.
• Support campaign operations, including campaign setup, quality assurance, campaign taxonomy adherence, reporting, and performance measurement.
• Support lead lifecycle management, campaign member management, facilitate routing validation, and CRM data integrity initiatives.
• Assist with marketing attribution by validating campaign data, improving attribution accuracy, and supporting attribution reporting.
• Own the preparation, validation, and distribution of Marketing and GTM Weekly Business Review (WBR) reporting, ensuring all metrics are accurate, complete, and delivered on time.
• Build, maintain, and optimize dashboards, recurring reports, self-service reporting, and ad hoc analyses across Salesforce, HubSpot, Power BI, and other GTM systems.
• Monitor marketing funnel performance, campaign effectiveness, pipeline generation, attribution, conversion rates, and key GTM KPIs, proactively identifying trends, risks, and opportunities.
• Partner with Marketing, Sales, Revenue Operations, and Business Development to define reporting requirements, KPI frameworks, and measurement strategies.
• Serve as a trusted analytical partner by translating business questions into actionable insights and recommendations.
• Perform data audits and maintain CRM data quality through governance, enrichment, deduplication, and ongoing maintenance across Salesforce and HubSpot.
• Document reporting definitions, business rule, and standard operating procedures to ensure consistency and operational excellence.
• Identify opportunities to automate reporting, streamline operational processes, and improve the scalability of Marketing Operations.
• Leverage AI and automation tools to improve reporting efficiency, optimize marketing operations workflows, and increase team productivity.
• Support strategic Marketing Operations initiatives and partner with Revenue Operations on cross-functional GTM initiatives.
• Other duties/responsibilities as necessary.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field.
• 2–5 years of experience in Marketing Operations, Revenue Operations, Business Analytics, Marketing Analytics, or a related analytical role.
• Hands-on experience supporting Salesforce CRM and marketing automation platforms (HubSpot or Marketo), including campaign management, reporting, workflows, and marketing operations processes.
• Experience building dashboards and reports using Power BI, Tableau, Salesforce Reports & Dashboards, or similar BI tools.
• Intermediate SQL skills preferred.
• Strong analytical skills with the ability to translate complex data into actionable business insights.
• Experience supporting marketing attribution, campaign reporting, lead lifecycle management, and funnel analytics.
• Experience supporting CRM administration, data quality, governance, and process optimization.
• Excellent attention to detail and commitment to data accuracy.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills, with the ability to partner effectively across Marketing, Sales, and Revenue Operations.
• Experience in B2B SaaS, eCommerce, logistics, or high-growth technology companies is preferred.
• Experience with marketing attribution platforms (e.g., Marketo Measure/Bizible), marketing automation, or GTM technologies is a plus.

Core Competencies

Demonstrates expertise in Marketing Operations and Revenue Operations, with a strong focus on Salesforce and HubSpot administration, data integrity, and campaign performance analysis. Proficient in building dashboards and reports using BI tools, while leveraging analytical skills to provide actionable insights and optimize marketing workflows.

Highest-signal resume keywords

• Salesforce CRM Administration
• HubSpot Marketing Automation
• Power BI Dashboard Development
• Marketing Attribution Analysis
• Data Quality Governance

Hard Skills

• SQL
• Campaign Management
• Reporting
• Data Analysis
• Funnel Analytics
• Lead Lifecycle Management
• Process Optimization
• Data Auditing
• Dashboard Creation
• Marketing Operations

Soft Skills

• Attention to Detail
• Organizational Skills
• Communication Skills
• Stakeholder Management

Industry Keywords

• B2B SaaS
• ECommerce
• Logistics
• High-Growth Technology

Tools & Technologies

• Salesforce
• HubSpot
• Power BI
• Tableau
• Marketo Measure
• Bizible