Marketing Manager (m/w/d)

Van Cleef & Arpels; München; In loco; EUR 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Van Cleef & Arpels in Munich seeks a Marketing Manager to orchestrate market activities, collaborating with regional teams, boutiques and headquarters to deliver 360-degree campaigns that reflect the Maison’s luxury standards.

You will lead the marketing team, shape strategic plans for High Jewelry, Jewelry and Watchmaking, forecast launches, analyse trends, and ensure best-in-class brand experiences across boutiques and online channels.

Mansioni

• Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, using a collaborative 360-degree approach (Retail, communication, customer experience, Visual Merchandising, etc.) by adapting, prioritizing, and enriching international and regional programs to suit local specificities.
• Share the Marketing vision across budget cycles and LE (Latest Estimates) to support consolidation at the market level.
• Utilize and share analyses performed by headquarters and regions to anticipate business trends and, conversely, supply headquarters and regions with key market insights (year-end analysis, etc.) and competitive analyses to feed strategic thinking.
• Lead and formalize 360-degree orchestration for major launches and activations by creating synergies across all departments.
• Share updates with the region and escalates specific needs.
• Adapt international and regional programs to enhance the specific resonance of local activations.
• Forecast launch quantities at the local level, gather feedback from boutiques, and share them with the region.
• Validate product selections for online merchandising and major CRM campaigns.
• Share best practices with the region and derive key insights from post-launch reports and experiences from other markets.

Descrizione del lavoro

Your mission

Reporting to the Marketing & Communication Director, the Marketing Manager's objective is to develop marketing activities in the market. Acting as a true conductor of 360- degree Marketing orchestration, they work in close collaboration with regional teams, local counterparts, and boutique teams. Thanks to a perfect understanding of the brand and local specificities, they serve as a local guide for the region and are able to extract key insights from business analysis to fuel action plans with a 360-degree vision. Through the management of the marketing team, they ensure that boutiques are in the best possible position to perform.

What are your responsibilities?

• Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, using a collaborative 360-degree approach (Retail, communication, customer experience, Visual Merchandising, etc.) by adapting, prioritizing, and enriching international and regional programs to suit local specificities.
• Share the Marketing vision across budget cycles and LE (Latest Estimates) to support consolidation at the market level.
• Utilize and share analyses performed by headquarters and regions to anticipate business trends and, conversely, supply headquarters and regions with key market insights (year-end analysis, etc.) and competitive analyses to feed strategic thinking.

Serve as the benchmark/point of contact for 360-degree orchestration for product launches and range activations

• Lead and formalize 360-degree orchestration for major launches and activations by creating synergies across all departments.
• Share updates with the region and escalates specific needs.
• Adapt international and regional programs to enhance the specific resonance of local activations.
• Forecast launch quantities at the local level, gather feedback from boutiques, and share them with the region.
• Validate product selections for online merchandising and major CRM campaigns.
• Share best practices with the region and derive key insights from post-launch reports and experiences from other markets.

Supervise Operational Marketing for the market

• Regularly consolidate and analyze sales forecasts, product mix, and month-end performance (including Novelties/New Releases).
• Conduct deeper analyses with boutique teams to gather qualitative feedback and propose corrective actions if necessary.
• Participate in defining typologies, boutique assortments, and stock models with the Supply Chain.
• Act as the guarantor of stock optimization across the market, issue alerts, and propose rebalancing when necessary.
• Participate in regional 360-degree plans to maximize the value of individual stock units and suggest local initiatives and adaptations.

Anchor, nurture, and promote product culture within the market

• Develop a training program in collaboration with the local Training Manager based on local needs.
• Support Product Managers in deploying programs (prioritization, public speaking support).
• Align with the High Jewelry Retail team on programs dedicated to the High Jewelry and High Watchmaking offering (local High Jewelry and/or Watchmaking Board).
• Develop the sales meeting program in collaboration with the retail team.
• Support new hires during their onboarding process.

Management of 2 Product Managers

• Support Product Managers in their daily tasks, prioritize, structure, and provide operational support/back-up if necessary.
• Create synergies between different segments and foster team spirit.
• Support the development plans of team members.

Are you a good match?

• Fosters cross-functional collaboration and communication.
• Identifies and evaluates opportunities that align correctly with the Maison's strategy.
• Shares their own expertise, knowledge, and abilities to support team members.
• Relies on qualitative and quantitative data to ensure forecasting accuracy.

More than a role…. We recruit for a career!

By joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.