Marketing Manager (m/w/d)

Compagnie Financière Richemont SA; München; On-site; EUR 70,000 - 90,000; Full time

Job summary

Richemont in Munich seeks a Marketing Manager to develop market marketing activities, orchestrate 360-degree campaigns, and collaborate with regional teams, local counterparts, and boutiques. A deep understanding of the brand and local nuances will guide action plans with a comprehensive market perspective.

The role requires steering the marketing team to position boutiques optimally and to extract insights from business analyses to fuel strategic actions.

Responsibilities

• Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, adapting international and regional programs to local specifics.
• Share the Marketing vision across budget cycles and Latest Estimates (LE) to support market-level consolidation.
• Utilize and share analyses from headquarters and regions to anticipate business trends and provide market insights.

Job description

Your mission

Reporting to the Marketing & Communication Director, the Marketing Manager's objective is to develop marketing activities in the market. Acting as a true conductor of 360- degree Marketing orchestration, they work in close collaboration with regional teams, local counterparts, and boutique teams. Thanks to a perfect understanding of the brand and local specificities, they serve as a local guide for the region and are able to extract key insights from business analysis to fuel action plans with a 360-degree vision. Through the management of the marketing team, they ensure that boutiques are in the best possible position to perform.

What are your responsibilities?

Contribute to the development of the market's Marketing strategy

• Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, using a collaborative 360-degree approach (Retail, communication, customer experience, Visual Merchandising, etc.) by adapting, prioritizing, and enriching international and regional programs to suit local specificities.
• Share the Marketing vision across budget cycles and LE (Latest Estimates) to support consolidation at the market level.
• Utilize and share analyses performed by headquarters and regions to anticipate business trends and, conversely, supply headquarters and regions with key market insights (year-end analysis, etc.) and competitive analyses to feed strategic thinking.

Serve as the benchmark/point of contact for 360-degree orchestration for product launches and range activations

• Lead and formalize 360-degree orchestration for major launches and activations by creating synergies across all departments.
• Share updates with the region and escalat(e?)? It must be "escalate".