Marketing Manager (m/w/d)

Van Cleef & Arpels; München; On-site; EUR 90,000 - 120,000; Full time

Job summary

Compagnie Financière Richemont SA in Munich, Germany, invites an experienced Marketing Manager to lead 360-degree marketing orchestration across High Jewelry, Jewelry, and Watchmaking. You will align regional teams, boutique partners, and local counterparts to drive a unified market strategy and translate insights into actionable plans.

The role focuses on leveraging brand understanding and local market specifics to position boutiques effectively and guide marketing initiatives that fuel

Responsibilities

• Act as ambassador for the market's marketing and product strategy, participating in events, seminars, newsletters, boutique briefs and local highlights.
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking with a 360-degree approach across Retail, communications, customer experience, and Visual Merchandising.
• Share Marketing vision across budget cycles and Latest Estimates to support market-level consolidation.
• Utilize analyses from headquarters and regions to anticipate trends and provide market insights and competitive analyses to inform strategy.

Job description

Your mission

Reporting to the Marketing & Communication Director, the Marketing Manager's objective is to develop marketing activities in the market. Acting as a true conductor of 360- degree Marketing orchestration, they work in close collaboration with regional teams, local counterparts, and boutique teams. Thanks to a perfect understanding of the brand and local specificities, they serve as a local guide for the region and are able to extract key insights from business analysis to fuel action plans with a 360-degree vision. Through the management of the marketing team, they ensure that boutiques are in the best possible position to perform.

What are your responsibilities?

Contribute to the development of the market's Marketing strategy

• Act as an ambassador for the marketing and product strategy in the market (member of the marketing community, participation in events, seminars, newsletters, boutique briefs, local marketing highlights, sales meetings, etc.)
• Contribute to the development of the strategic plan for High Jewelry, Jewelry, and Watchmaking, using a collaborative 360-degree approach (Retail, communication, customer experience, Visual Merchandising, etc.) by adapting, prioritizing, and enriching international and regional programs to suit local specificities.
• Share the Marketing vision across budget cycles and LE (Latest Estimates) to support consolidation at the market level.
• Utilize and share analyses performed by headquarters and regions to anticipate business trends and, conversely, supply headquarters and regions with key market insights (year-end analysis, etc.) and competitive analyses to feed strategic thinking.

Serve as the benchmark/point of contact for 360-degree orchestration for product launches and range activations

• Lead and formalize 360-degree orchestration for major launches and activations by creating synergies across all departments.
• Share updates with the region and escalat(e?)? It must be "escalate".