Marketing manager in customer journey

eRecht24; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Free snacks

Coffee and beverages

Regular team events

Modern office in Berlin

Job summary

eRecht24 ищет опытного маркетолога, ориентированного на Customer Journey, чтобы руководить комплексной стратегией пути клиента и улучшать конверсию через все каналы. Ваша работа охватит этапы от знакомства до удержания, включая создание персон и оптимизацию воронки.

Вы будете сотрудничать с командами маркетинга, анализировать данные и внедрять решения на основе инсайтов. Офис в Берлине, гибридный формат с регулярными очными встречами, удалённая работа приветствуется.

Qualifications

• 5+ лет опыта в цифровом маркетинге с фокусом на Customer Journey, Lifecycle Marketing или Growth Marketing.
• Опыт отображения и оптимизации путей клиента через несколько каналов и этапов воронки.
• Понимание всей воронки маркетинга от осведомленности до конверсии и удержания.
• Кросс-функциональная работа: умение взаимодействовать между командами.
• Опыт в SaaS или подписочных сервисах (freemium-to-premium, снижение оттока, LTV).
• Свободное владение немецким языком на уровне C2.

Responsibilities

• Р 책임 за Customer Journey на eRecht24 от первого контакта до лояльности клиента.
• Обеспечение согласованности каналов и переходов в едином опыте клиента.
• Разработка концепций ключевых моментов жизненного цикла: onboarding, activation, upgrade, retention, win-back.
• Корректировка Buyer Personas на основе данных и обеспечение маршрутов для разных целевых аудиторий.
• Внедрение data-driven решений в маркетинг и связь количественных и качественных данных.
• Работа кросс-функционально со всеми командами маркетинга и поддержка общего визуального плана пути клиента.

Skills

Customer Journey

Lifecycle Marketing

Growth Marketing

Аналитические навыки

Job description

Описание

eRecht24 is represented in the Legal Tech market as one of the best-known digital information platforms for internet law, data protection and e-commerce, helping thousands of website operators and agencies make their websites legally compliant every day. To strengthen our team, we are looking for an experienced marketing professional focused on Customer Journey who will take responsibility, help shape strategic decisions and sustainably develop our marketing measures across the entire Customer Journey.

Задачи

You are responsible for the Customer Journey at eRecht24 end-to-end - from the first brand contact through organic channels to long-term customer loyalty. You ensure that isolated channel activities become a coherent customer experience. You develop and maintain a cross-channel Customer Journey Map that makes all relevant touchpoints, phases and transitions visible. You identify the critical moments in the Journey - where are we losing potential customers, and where are the biggest conversion levers? You orchestrate collaboration between the marketing teams along the Journey so that channels reinforce one another instead of working in silos. You develop concepts for key moments in the lifecycle: onboarding, activation, upgrade, retention and win-back. You refine Buyer Personas based on real user data and ensure that different target groups go through the right Journey. You bring the customer perspective into data-driven marketing decisions and connect quantitative funnel analyses with qualitative insights. You work cross-functionally across all marketing teams, not within a single channel. You are the person who keeps the big picture in view and ensures that the individual disciplines deliver a coherent Journey together. You report directly to the Head of Marketing.

Требования

• 5+ years of experience in digital marketing, with a focus on Customer Journey, Lifecycle Marketing or Growth Marketing.
• Demonstrable experience mapping and optimizing Customer Journeys across multiple channels and funnel stages.
• Strong understanding of the entire funnel - from awareness through lead generation and nurturing to conversion and retention.
• Cross-functional work experience: you can build bridges between specialist teams and think across channels.
• Strong analytical and conceptual skills: you combine data (conversion rates, attribution, cohorts) with user understanding.
• Experience in a SaaS or subscription environment (freemium-to-premium, churn prevention, LTV optimization).
• At least fluent German (C2).

Будет плюсом:

• Experience with marketing automation and Journey-based communication;
• Knowledge of attribution modeling and cross-channel tracking;
• Legal Tech or B2B SaaS background

Условия

• A dynamic team with a strong sense of togetherness and open communication. Flat hierarchies and short decision-making processes.
• Thorough onboarding and individual development opportunities.
• Modern office in Berlin-Charlottenburg (near Ku'damm).
• Free snacks, soups, coffee, lemonades and water.
• Regular team events and informal get-togethers.
• Compensation commensurate with performance.
• Remote-first, with regular in-person attendance in Berlin for workshops and strategy sessions.
• Hybrid in Berlin, with at least three days per week on-site.
• We work in a data-driven way and actively use AI tools in our daily work.