Marketing manager für B2B

ETL-Gruppe; Berlin; Hybrid; EUR 52.000 - 78.000; Vollzeit

Benefits dieser Stelle

Structured onboarding

Central location in Berlin-Mitte

BVVG ticket contribution

Company mobile phone

Employee deals portal

Flexible working hours

Mobile working option

Zusammenfassung

ETL-Gruppe in Berlin-Mitte seeks a strategic B2B marketing professional to shape and execute integrated campaigns, lead generation, and brand initiatives across channels. You will align audiences, messaging, and measurable outcomes in collaboration with the Head of Marketing.

Responsibilities include managing digital projects using WordPress, HubSpot, and Asana, coordinating with HR, editorial, production, and design teams, and optimizing campaigns based on KPIs while supporting a flexible work

Qualifikationen

• Completed degree or vocational training in business, communications, or media studies with marketing focus.
• Several years of experience in a comparable position or agency environment.
• In-depth knowledge of WordPress, social media, HubSpot, Asana, analytics, and SEO.
• Experience in consulting, conceptualization, project management, and data-based analysis.
• Precise, structured, solution-oriented approach with high quality standards.
• High level of commitment and initiative, and very good written and spoken German.

Aufgaben

• B2B marketing: Planning, implementation, and management of integrated marketing activities with the Head of Marketing.
• Brand management: Interface between corporate and employer brand with consistent brand presence.
• Digital marketing: Conceptualization and management of organic and paid campaigns.
• Marketing channels: Select and target channels including websites, platforms, publications, videos, webinars, and email.
• Interdisciplinary collaboration: Work with HR, editorial, production, design, and events teams.
• Lead generation: Plan and implement lead generation and qualification using HubSpot.
• Performance management: Measure success and optimize activities using KPIs.

Kenntnisse

B2B marketing

Lead generation

Digital marketing

Brand management

Interdisciplinary collaboration

Analytics

German language

Ausbildung

Degree or vocational training in business/communications/media

Tools

WordPress

HubSpot

Asana

SEO

Jobbeschreibung

Описание:

Вы think about marketing strategically, enjoy putting ideas into action, and keep target audiences, brand, and measurable results in mind? Then help us shape diverse B2B marketing activities — from digital campaigns and lead generation to brand presentations and cross-channel projects. If that sounds like you, this could be just the right role for you.

Задачи:

B2B marketing: Planning, implementation, and management of integrated marketing activities in coordination with the Head of Marketing Brand management: Strategic interface between the corporate brand and employer brand, and ensuring a consistent brand presence Digital marketing: Conceptualization and management of digital projects and campaigns in the areas of organic and paid marketing Marketing channels: Selection and target-group-oriented use of relevant tools and channels, including websites, platforms, publications, videos, webinars, and email marketing Interdisciplinary collaboration: Close collaboration with the HR, editorial, production, graphic design, and events teams Lead generation: Planning and implementation of measures for lead generation and qualification using HubSpot Performance management: Measuring success and continuously optimizing marketing activities based on relevant KPIs

Требования:

Education and studies: Completed degree or vocational training in business, communications, or media studies, ideally with a focus on marketing Professional experience: Several years of experience in a comparable position or in an agency environment Digital and tools: In-depth knowledge of WordPress, social media, HubSpot, Asana, analytics, SEO, and GEO Consulting and conceptualization: Experience in consulting, conceptualization, project management, and data-based analysis Working style: Precise, structured, and solution-oriented approach with high quality standards Initiative: High level of commitment and initiative, and a friendly, confident manner Team and communication: Strong teamwork and communication skills, empathy, enjoyment of collaboration, and very good written and spoken German

Условия:

Your start: We support you with structured onboarding measures throughout your orientation period. We specifically promote your professional and personal integration into the team and offer you a modern, ergonomic workplace in a central location in Berlin-Mitte. Work-life balance: Creativity needs flexibility. With flexible working hours and the option of mobile working, we create room to connect work and private life. Professional development: We value the individual development of your professional and personal strengths. We reflect on your ambitions in structured development discussions. Team events: Regular team events for various occasions, such as a summer party and Christmas party, as well as many spontaneous, informal get-togethers, are just a few examples of the great atmosphere in our team. Corporate benefits: Your attractive compensation package also includes a contribution toward a BVG ticket. We also offer attractive employee deals from a wide range of leading brands through a tailored benefits portal. Company mobile phone: We provide you with a company mobile phone that you can also use privately.