Marketing manager for public administrations

Ark Climate; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

EGYM Wellpass / Urban Sports Club

discounts on top sustainability brands

Bike Leasing

Job summary

Ark Climate ищет маркетолога на ранней стадии, который возьмет под контроль маркетинг B2B и брендинг. Вы будете строить позиционирование, запускать кампании и управляти кампаниями и управлять фокусом на немецкий государственный сектор.

Вы будете запускать рассылки, руководить рекламой в Google и LinkedIn, организовывать мероприятия и расширять канал продаж. Требуется 3–5 лет опыта в B2B-маркетинге, стартап- или scale‑up-среда, владение немецким и английским языками.

Qualifications

• 3–5 лет B2B-маркетинга в стартапе или scale-up
• Умение оценивать результат кампаний и формировать воронку продаж
• Умение разрабатывать и поддерживать единый брендинговый месседж

Responsibilities

• Полностью ведёте маркетинг B2B: кампании, PR, соцсети и брендинг
• Управление кампаниями: Google/LinkedIn, рассылки, мероприятия
• Выстраиваете позиционирование и месседжинг под немецкую гос. аудиторию

Skills

B2B Marketing

Startup Experience

Campaign Management

Content Creation

Brand Messaging

Tools

Google Ads

LinkedIn Ads

Newsletter Platforms

Landing Page Tools

Job description

Описание

Ark builds AI platforms for public administrations. We have entered the marked with our most known tool, a platform for local climate action, about 1 year ago, now working with > 60 cities, counties and states - from Schleswig-Holstein and Berlin to small rural municipalities. We have won the German Startup Award 2026, raised 2.4mn in pre seed and grant money and approach 1mn in annual revenues.

Задачи

As always in early stage startups, your role will include adjacent tasks, e.g., PR, social media or branding. You will completely own marketing and work on strategic questions as well as operative initiatives. You will conduct events, own google and linkedin ads, set up our newsletter, and much more. You come up with the ideas, launch them fast, measure what works and double down. You report directly to Ruth, our founder and CEO. Own messaging and branding. Decide how we explain what we do and why our target persona should care, and keep that story consistent everywhere. Run campaigns end to end. Scope them, ship them, measure and stop the ones that do not deliver. Open new segments. Build the positioning that lets us grow beyond our current customer base. Measure the funnel. Know where leads come from, what converts, and feed that back to sales and product.

Требования

around 3-5 years of hands-on B2B marketing experience, ideally in a startup, scale-up or similarly entrepreneurial environment. We care more about what you have built and learned than the exact number of years. You are equally happy writing a newsletter, briefing a landing page, setting up an ad account and standing at a booth. You know how to evaluate the success of your channels and can tell us the difference between a channel that generates noise and one that generates pipeline. You can generate the material and messages we need for the different channels. The material has to land with our German public sector audience. Excellent German and English (C1). Будет плюсом: Fluent French, Italian or Spanish is a plus

Условия

Competitive Compensation Package We value your skills and expertise - enjoy a salary that reflects your impact. Take on responsibility from the start, tackle exciting challenges, and accelerate your career with a steep learning curve. Offices in both, Berlin and Munich. Your home office is Berlin, but you are welcome to work fro the Munich office anytime. Join a vibrant team with fun social events, and a culture of open feedback and continuous learning.

• EGYM Wellpass / Urban Sports Club membership
• discounts on top sustainability brands
• Bike Leasing

Full-time