Marketing Lead - Germany

Mindspace; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading flexible workspace provider in Germany seeks a Marketing Lead to drive its strategy across cities like Berlin, Hamburg, and Munich. This role involves leading a marketing team, executing a comprehensive strategy across various channels, and enhancing brand presence. Candidates should have 5+ years of marketing experience, be fluent in German and English, and be adept with CRM tools. The position offers significant impact on brand development and market engagement.

Qualifikationen

• 5+ years in marketing roles, experience with luxury brands/startups is a plus.
• Willingness to travel between Mindspace locations.
• Familiarity with CRM/marketing tools is a plus.

Aufgaben

• Own the Germany marketing plan & budget, execute and measure strategy.
• Drive brand awareness and elevate Mindspace’s brand presence.
• Lead go-to-market strategy for new sites and generate qualified demand.

Kenntnisse

Fluent in German and English

Online advertising experience

Team leadership

Problem-solving ability

Strong interpersonal skills

Tools

Salesforce

HubSpot

Jobbeschreibung

Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US. Our design‑led office spaces and on‑demand offerings such as meeting rooms, event spaces, and daily offices provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today’s fast‑evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15,000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.

Why you’ll love working at Mindspace?

Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long‑term career opportunities globally.

Who is the ideal Mindspacer?

You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level – excellence is the name of the game. You know how to read the room and understand the professional environment you’re in.

About the position

We’re looking for a hands‑on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end‑to‑end, monitor results, and continually optimise to hit company KPIs.

What you’ll do

• Own the Germany marketing plan & budget: Build, execute, measure, and iterate a holistic strategy across digital and offline channels – spanning online ads, lifecycle marketing, PR, influencers, online media, partnerships, OOH, local activations, and events.
• Drive brand awareness: Elevate Mindspace’s brand presence across all cities and audiences.
• Lead go‑to‑market for new sites: Market analysis, positioning & messaging, launch plans, timelines, and budgets.
• Generate qualified demand: Deliver pipeline for locations, products, and services; partner closely with Sales on targets and funnel health.
• Manage vendors & partners: Brief, select, and oversee agencies and outsourced freelancers.
• Activate the ecosystem: Host and attract flagship events, conferences, and tradeshows that bring the right audiences into our spaces.
• Create compelling collateral: Sales enablement, decks, campaigns, videos, demos, and localized assets.
• Be a cross‑functional connector: Work closely with Germany leadership and Mindspace HQ stakeholders to align goals, messaging, and measurement.
• 5+ years in marketing roles – must (experience with luxury brands or startups is a plus).
• Fluent German and English (written & spoken) – must.
• Experience in online advertising and lead generation campaign management – must.
• Willingness to travel between Mindspace locations.
• Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) – plus.

Critical Competencies for Success:

• You drive from concept to completion, owning the definition and execution of programs, processes, and deliverables.
• You understand business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation.
• You know how to push a team to success, motivating people while driving focus, pace, and results.
• A problem solver – you are a highly resourceful thinker who can provide insightful, innovative solutions.
• You have strong interpersonal skills and thrive in dynamic, fast‑paced environments.
• Using technology in your work is easy for you – including Salesforce, HubSpot, data analytics tools, task management tools, etc. Mastering a new tool takes you no time.
• You're a strong team player who is also capable of working independently in an effective manner.
• You're excited about Mindspace after doing your research on who we are and what we do.

Please submit your application in English