Senior Performance Marketing Manager

Jobtailor; Hamburg; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor in Hamburg is seeking an experienced digital advertising leader to strategically manage client accounts and drive multi-month roadmaps. You will lead cross-functional teams, optimize performance campaigns across Meta, TikTok, and Google Ads, and oversee tracking, budgets, and KPI analysis.

You will mentor teams, share knowledge, and push for innovative features in social advertising while acting as a trusted internal advisor.

Qualifikationen

• Several years of experience in digital advertising.
• Deep understanding of performance marketing, platforms, and interactions.
• Experience with feed management, tracking, attribution, budget management, and creative performance.
• Proficiency with Meta, TikTok, and Google Ads.
• Analytical and entrepreneurial mindset.
• Fluent written and spoken German and English.

Aufgaben

• Strategically lead one or more clients and develop multi-month roadmaps.
• Take responsibility for cross-functional projects with significant business impact.
• Provide professional leadership to the performance team supporting client accounts.
• Develop, manage, and optimize full-funnel campaigns across Meta, TikTok, and Google Ads.
• Monitor tracking, attribution, budgets, and creative performance.
• Analyze KPIs and address risks, issues, and dependencies early.
• Develop sugarIQ processes and standards further.
• Introduce new features and opportunities in social advertising.
• Act as an expert and sparring partner internally.

Kenntnisse

Digital advertising

Performance marketing

Cross-platform campaigns

Analytical mindset

German & English fluency

Tools

Meta Ads

TikTok Ads

Google Ads

sugarIQ

Feed management tools

Jobbeschreibung

• Strategically lead one or more clients
• Take responsibility for cross-functional projects with significant business impact
• Manage your area of responsibility and develop multi-month roadmaps
• Provide professional leadership to the performance team supporting client accounts
• Develop, manage, and optimize full-funnel campaigns across Meta, TikTok, and Google Ads
• Monitor tracking, attribution, budgets, and creative performance
• Analyze KPIs and identify and proactively address risks, issues, and dependencies at an early stage
• Further develop sugarIQ, processes, and standards
• Introduce new features and opportunities in the world of social advertising
• Act internally as an expert and sparring partner

Requirements

• Several years of experience in digital advertising
• Deep understanding of performance marketing, platforms, and how they interact
• Experience with feed management, tracking, attribution, budget management, and creative performance
• Proficiency with Meta, TikTok, and Google Ads
• Analytical and entrepreneurial mindset
• Sound judgment and the ability to assess complex situations clearly
• Open communicator with a passion for knowledge sharing, feedback, and mentoring
• Curious, hands‑on, and experimental approach to work
• Fluent written and spoken German and English

Core Competencies

Demonstrates expertise in digital advertising and performance marketing, with a strong focus on managing full-funnel campaigns across platforms like Meta, TikTok, and Google Ads. Proficient in analyzing KPIs, budget management, and optimizing creative performance while providing leadership and mentorship to teams.

Highest-signal resume keywords

• Digital Advertising Experience
• Performance Marketing Expertise
• Meta, TikTok, and Google Ads Proficiency
• Analytical Mindset
• Fluent in German and English

Hard Skills

• Performance Marketing
• Campaign Management
• KPI Analysis
• Budget Management
• Attribution Tracking
• Feed Management
• Creative Performance Optimization
• Cross-Functional Project Management
• Roadmap Development
• Social Advertising

Soft Skills

• Open Communication
• Mentoring
• Curiosity
• Hands‑On Approach
• Sound Judgment

Industry Keywords

• Digital Advertising
• Performance Marketing
• Social Advertising
• Client Management
• Cross-Functional Projects