Social Media Strategist

Jobtailor; Deutschland; Remote; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced social media leader to craft and execute tailored strategies for enterprise brands. You will align with medical affairs, paid media, and brand teams while navigating regulatory review processes and global platforms.

You will synthesize consumer insights, monitor trends across Facebook, Instagram, YouTube, TikTok, X, and Snapchat, and partner with IT and agencies to optimize workflows and scorecards for leadership.

Qualifikationen

• 5-7 years of digital or social media marketing experience focused on enterprise brands or functional areas.

Aufgaben

• Serve as an expert within the Global Social Media Center of Excellence to craft, enable, and execute tailored social media strategies.

Kenntnisse

Social media strategy

English communication

Cross-functional collaboration

Industry regulatory awareness

Data-driven marketing

Ausbildung

Bachelor’s degree or equivalent

Tools

Social platforms

Analytics tools

Content management systems

Video conferencing tools

Jobbeschreibung

• Serve as an expert within the Global Social Media Center of Excellence to craft, enable, and execute tailored social media strategies
• Support key business priorities across brand teams, medical affairs, and paid media partners
• Collaborate with brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals
• Maintain expertise on social media trends, platform developments, and audience behaviors across Facebook, Instagram, YouTube, TikTok, X, and Snapchat
• Guide content through internal Medical, Legal, and Regulatory review processes, ensuring compliance with promotional practices, FDA regulations, privacy policies, and brand standards
• Partner with community managers and social listening teams to extract consumer insights and monitor real-time audience behavior
• Assist in developing and updating the global social media strategy playbook
• Analyze social listening and channel analytics data to deliver monthly and quarterly insights, recommend channel optimization, and refine program execution
• Collaborate with data, analytics, and media teams to define KPIs and build regular scorecard reporting for leadership
• Interface with internal IT teams and external agency partners to implement workflows and processes for approved social capabilities

Requirements

• 5-7 years of digital or social media marketing experience focused on developing and executing social media strategy for enterprise brands or functional areas
• Proven track record translating consumer insights and brand objectives into integrated marketing campaigns
• Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment
• Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English
• Ability to communicate effectively in English, verbally and in writing, with employees, customers, vendors, and other business partners
• Bachelor’s Degree or equivalent practical work experience
• Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows, is preferred
• Regular use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment
• Ability to communicate effectively and understand verbal communication in person, by telephone, and through video conferencing or other remote communication tools
• Ability to view and read information on computer screens and printed materials
• Ability to work prolonged periods using a computer and viewing a computer screen
• Occasional work outside normal business hours may be required

Core Competencies

Expertise in crafting and executing tailored social media strategies aligned with business goals, with a strong focus on compliance with Medical, Legal, and Regulatory standards. Proficient in analyzing consumer insights and channel analytics to optimize social media performance across various platforms.

Highest-signal resume keywords

• Social Media Strategy Development
• Consumer Insights Analysis
• Medical, Legal, and Regulatory Compliance
• Cross-Functional Collaboration
• Digital Marketing Experience

Hard Skills

• Social Media Marketing
• Content Strategy
• Data Analysis
• KPI Definition
• Channel Optimization
• Audience Behavior Analysis
• Integrated Marketing Campaigns
• Regulated Content Navigation
• Social Listening
• Trend Analysis

Soft Skills

• Effective Communication
• Collaboration
• Adaptability
• Problem-Solving
• Leadership

Industry Keywords

• Pharmaceutical Marketing
• FDA Regulations
• Promotional Practices
• Brand Standards
• Matrixed Environments

Tools & Technologies

• Social Media Platforms
• Analytics Tools
• Content Management Systems
• Video Conferencing Tools
• Office Equipment