Marketing Automation Manager (m/w/d)

plentymarkets GmbH; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading e-commerce platform is seeking a Marketing Automation Manager to shape and optimize marketing campaigns. This role involves owning automated marketing campaigns, ensuring effective lead management, and optimizing lifecycle processes. The ideal candidate has hands-on experience in Marketing Automation within a B2B SaaS environment, is fluent in German and English, and possesses strong analytical skills. The position offers the opportunity to work remotely anywhere in Germany and provides extensive benefits to support work-life balance.

Leistungen

Latest hardware and technology

Training budget and workshops

Childcare allowance

Shopping credit card

Company pension scheme

Bike leasing

Qualifikationen

• 2–5 years of hands-on experience in Marketing Automation, ideally in B2B SaaS.
• Strong practical experience with HubSpot or another major Marketing Automation Platform.
• Fluent in German & English (written & spoken).

Aufgaben

• Own marketing automation and lifecycle management.
• Build, launch, and optimize scalable nurture programs.
• Maintain tracking and attribution standards.

Kenntnisse

Hands-on experience in Marketing Automation

Fluency in German

Strong analytical skills

Experience with HubSpot Marketing Hub

Execution-focused

Basic knowledge of APIs or SQL

Jobbeschreibung

Great marketing strategies don’t scale without great automation. PlentyONE is growing rapidly, and you’ll play a key role in shaping marketing campaigns of one of Germany’s leading e-commerce platforms. As Marketing Automation Manager (m/f/d), you will be embedded in the Marketing team and own the execution, optimization, and scaling of automated marketing campaigns and lifecycle programs across the customer journey. Your mission is to ensure that leads and customers receive the right message at the right time, at scale. You translate marketing and growth strategy into reliable, high-performing automation systems. This is a hands‑on role with high impact and strong ownership.

Your mission

Own Marketing Automation:

• Build, maintain and optimize Lead capture, qualification and nurture flows for different segments

Lead & Lifecycle Management:

• Implement lead capture processes incl. CTAs & forms
• Continuously optimize lifecycle management & lead scoring models
• Manage automated lead routing incl. CRM sync and notifications
• Continuously improve lead quality and time-to-MQL

Campaigns & Nurturing:

• Build, launch and optimize scalable nurture programs for SMB & ENT segments
• Own day‑to‑day execution, QA, monitoring and fixes for live campaigns
• Automate marketing campaigns
• Define target segments, triggers, and workflow logic
• Work closely with Performance, Content, ABM and RevOps team

Data, Tracking & Compliance:

• Maintain tracking and attribution standards
• Own prospect database segmentation, enrichment, and hygiene
• Manage email consent, preferences, deliverability, and GDPR‑compliant processes

Your profile

• 2–5 years of hands‑on experience in Marketing Automation, Lifecycle Marketing, or CRM, ideally in B2B SaaS
• Strong practical experience with HubSpot Marketing Hub (workflows, lifecycle stages, lead scoring, email, reporting) or another major MAP
• Solid understanding of B2B funnel and lead management
• Highly structured and execution‑focused with strong attention to detail and QA discipline
• Data‑driven mindset with strong analytical skills
• Basic knowledge of APIs or SQL as a plus
• Fluent in German & English (written & spoken)

Benefits

• We remote together: we stand for a digital way of thinking, working and making decisions. It means the freedom to work anywhere in Germany
• Work-life balance & a headquarter in Kassel
• Up to date: work with the latest hardware and technology
• Always better: training budget and a variety of workshops
• Well taken care of: a variety of discounts in hundreds of online shops as well as extensive social benefits such as childcare allowance, shopping credit card, company pension scheme, anniversary bonus
• Fit & mobile with us: Wellpass, Germany ticket and bike leasing
• Team events and legendary Plentyparties