Marketing Automation / CRM Manager (gn)

Bike2future; Uslar; Hybrid; EUR 55.000 - 90.000; Vollzeit

Benefits dieser Stelle

Onboarding & equipment

Growth opportunities

Flexible work hours

Workation policy

€50 monthly voucher + €60 birthday

Pension plan

Capital-forming payments

Bike leasing (up to 2 bicycles)

Zusammenfassung

Bike2future is seeking a Marketing Automation / CRM Manager to advance our HubSpot email marketing, automate multi-stage campaigns, and optimize customer journeys across all brands. You will design lead magnets, coordinate content, and leverage data-driven insights to improve conversion and retention.

The role offers strong flexibility with a modern flex-time model and workation policy, plus competitive benefits.

Qualifikationen

• Hands-on experience with HubSpot and marketing automation platforms.
• Strong analytical mindset with KPI-focused approach.
• Experience with B2B and B2C marketing campaigns and lead nurturing.

Aufgaben

• Develop and implement automated marketing processes and concepts for multi-stage campaigns, focusing on lead generation and customer retention.
• Design innovative lead magnets and coordinate content/visuals for all brands within the corporate group.
• Enable seamless customer journeys from first interaction to long-term retention through well-designed automations.
• Segment data, apply A/B testing strategies, and manage automated processes across brands to support acquisition and retention goals.
• Evaluate campaigns using KPIs and provide insights for planning and optimization, emphasizing conversion, engagement, and retention.

Kenntnisse

HubSpot

Marketing Automation

CRM

A/B Testing

Data Analytics

Tools

HubSpot API

Jobbeschreibung

The Bikeleasing Group continues to experience strong growth and makes sustainable mobility simple and attractive for companies and their employees. With our leasing model for company bikes and our multi‑benefit service, we offer genuine added value—straightforward, flexible, and future‑oriented. Our marketing team brings creative ideas to life to ensure that our various target groups are addressed in a differentiated and targeted manner. And this is where you come in!As Marketing Automation / CRM Manager (gn), you are a central part of our digital team. Together with your team, you will further develop our HubSpot email marketing—both technically and conceptually.You know exactly how important a compelling customer journey is and what truly matters? We look forward to meeting you!

• You will develop and implement automated marketing processes and create strategic concepts for multi‑stage marketing and sales campaigns, particularly for lead generation and customer retention across the entire lifecycle
• To support targeted customer acquisition and activation, you will design innovative lead magnets and coordinate the content and visual implementation within the marketing team for all brands of our corporate group
• With well‑designed automations, you will enable our target groups to experience a seamless customer journey—from the first interaction to long‑term retention
• You will segment customer data, apply proven A/B testing strategies, and manage automated processes across all brands to support both acquisition and retention goals
• Your analytical and data‑driven approach allows you to evaluate our campaigns based on key KPIs and provide valuable insights for planning and optimizing future initiatives. You place particular focus on conversion, engagement, and retention metrics across all brands

Your strengths

• Your HubSpot skillset covers everything from designing thoughtful customer journeys to crafting visually appealing individual emails to technically implementing high‑performing workflows and continuously optimizing them
• Through successful B2B and B2C initiatives, you know exactly how to use whitepapers, content pieces, and videos effectively
• CPA, CAC, CLV, lead scoring, and lead nurturing are not just buzzwords to you—they are a fundamental part of your toolkit
• You have strong technical expertise, are very familiar with integrating various systems via API solutions, and have already supported processes related to data integration and automation
• The ideal combination of visionary thinking, creative finesse, and technical know‑how rounds out your profile

Good to know

We live team spirit: YOU matter to us. Every day, our continuously growing and dynamic team accomplishes great things—and we want you by our side.

What We Offer You:

• High‑quality technical equipment and a well‑structured onboarding process
• Be part of our growth—you can drive initiatives forward and actively shape our future, creating a strong long‑term career perspective
• Back to the office? Not here! Instead, you’ll enjoy maximum flexibility, supported by our modern flex‑time model and our workation policy
• Through Probonio, you receive a monthly €50 voucher of your choice—plus €60 annually for your birthday
• In addition to excellent company pension plan benefits, you also receive capital‑forming payments
• Naturally, you can lease up to two bicycles or pedelecs through us as your employer

We see diversity as an enrichment to our team. That’s why we welcome all applications and particularly encourage people with disabilities or other challenges to apply.