Lead Copywriter, Global Creative Studio (m/f/x)

HelloFresh SE; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

HelloFresh SE is seeking a Lead Copywriter to join our Creative Studio and raise copy quality across our demand-generation engine. You’ll craft headlines, push notifications, social hooks, and CRM journeys, while shaping tone of voice for eight brands across sixteen markets.

The role is hands-on, requires collaboration with local teams, and you’ll lead AI-powered workflows using Claude and Gemini to scale localization and quality, based in Berlin or Warsaw with in-person days in Moabit for

Qualifikationen

• 8+ years of copywriting or communications experience in agency and/or in-house settings.
• Proven ability to produce high‑impact English copy across major digital channels.
• Experience using AI tools to generate, refine and localize copy.
• Ability to work with localization workflows and cross‑functional teams.

Aufgaben

• Write sharp, on-brand copy across full funnel channels, with emphasis on mid-funnel paid social.
• Provide strategic thinking to campaign briefs and creative concepts.
• Consult with local market teams across markets to ensure on-brand work.
• Use AI tools (Claude, Gemini) in ideation, iteration and localization pipelines.
• Advise channels and stakeholders on copy strategy and messaging hierarchy.
• Help shape tone-of-voice guidelines across eight brands for global/local use.
• Collaborate with designers, videographers, and performance marketers to bring ideas to life.
• Interpret performance data to inform briefs and improve copy quality.
• Rigorously proofread copy with zero typos or grammatical errors.
• Manage content flows via Google Suite, Airtable and Jira.

Kenntnisse

Copywriting

Agency & in-house

English copy

AI/LLM tooling

Strategic thinking

Localization knowledge

Collaboration

Brand guidelines

Performance awareness

Ausbildung

BS/MS in Communications/Marketing/Creative Writing

Tools

Google Suite

Airtable

Jira

Jobbeschreibung

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

Lead Copywriter, Global Creative Studio (m/f/x)

Brand Marketing · Berlin or Warsaw

At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we've become the global market leader in the meal kit sector, inspiring millions of home cooks and food lovers every week. Our portfolio spans eight brands across 16 markets, from HelloFresh and Factor to Good Chop and Pets Table.

ABOUT THE JOB

If you love making words work hard, this might be your job.

HelloFresh Group is looking for a Lead Copywriter to join our Creative Studio and help drive copy quality across our demand generation engine. You'll work across the full funnel and across every channel that matters (TV, OOH, paid social, display, CRM, YouTube) with a particular focus on mid-funnel, paid social creative that stops thumbs and starts conversations.

This is a hands-on writing role, creating everything from campaign headlines to push notifications, from social hooks to CRM journeys. You'll also bring the strategic thinking to help shape how eight global brands communicate across sixteen markets, and the collaborative instinct to consult with local teams, advise channel owners, and help more junior staffers write better.

Crucially, you will help build, train, and socialize AI tools (particularly on Claude and Gemini) to create and maintain a broad creative toolkit. You will use these tools to generate, iterate, and localize content, but you will be the creative brain behind all LLM work.

This position is based in Berlin or Warsaw. Berlin-based employees have required attendance three days per week (Monday to Wednesday) at our Creative Studio in Moabit.

WHAT YOU'LL DO

• Write sharp, on-brand copy across the full funnel and all major channels (paid social, display, CRM, YouTube, TV, and OOH), with a particular emphasis on mid-funnel paid social creative.
• Bring big-picture strategic thinking to campaign briefs and creative concepts, while staying just as comfortable writing a single subject line or a two-second video hook.
• Consult with local market copywriting teams across sixteen markets, offering guidance, feedback, and creative direction that keeps their work on-brand and high-quality.
• Use AI tools (especially Claude and Gemini) as part of your creative workflow: for ideation, iteration, and developing prompt frameworks and localization pipelines that improve quality and efficiency at scale.
• Advise channel owners and marketing stakeholders on copy strategy, messaging hierarchy, and how to make creative work harder at every touchpoint.
• Help shape, evolve, and maintain tone of voice and messaging guidelines across eight brands, ensuring they’re clear and practical enough to use at local and global levels.
• Partner with designers, videographers, motion designers, and performance marketers to bring creative ideas to life and optimize them for conversion.
• Interpret performance data to understand what's working, and use those insights to improve briefs, iterate on copy, and sharpen your craft.
• Rigorously proofread copy. Zero typos, zero grammatical errors, no exceptions.
• Manage content flows via Google Suite, Airtable, and Jira so copy moves efficiently from brief to stakeholders to market.

WHO WE ARE LOOKING FOR

• A full-time copywriter based in, or willing to relocate to, Berlin or Warsaw.
• BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field.
• 8+ years of copywriting or communications experience, ideally spanning both agency and in-house environments.
• A proven track record of high-impact, English-language copy across major digital channels, especially paid social, display, CRM, email, and YouTube.
• A strategic thinker who can see the big picture across brands and markets, but who is equally happy polishing a push notification or reworking a subject line.
• An experienced AI worker, using LLMs as part of a creative process to generate, refine, and localize copy more effectively.
• A natural collaborator who can consult with and advise local teams and channel owners—someone who leads through the quality of their thinking.
• Comfortable working within brand and tone guidelines, and experienced enough to know when to push the boundaries.
• Ability to write across multiple projects, brands, markets, and tones simultaneously.
• A curiosity about audiences and the ability to interpret performance data to refine copy strategy.
• Experience with localization and machine translation workflows is a plus.
• Agency experience, particularly at a social media-focused or digital agency, is a plus.
• Experience working for food or tech brands is a plus.
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus.

ARE YOU UP FOR THE CHALLENGE?

We're excited to see what you bring to the team.