Creative Strategist, Elgato

Corsair Gaming, Inc.; München; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work in Munich

Gear discounts

Job summary

Corsair Gaming, Inc. is seeking a data-driven Creative Strategist to lead platform-specific concept development across Meta, YouTube, TikTok, Reddit and emerging channels. You will guide campaigns from idea to delivery, collaborating with copywriters, designers and the performance team.

You will analyze KPI trends, defend decisions with data, and drive creator-focused campaigns in a fast-paced hybrid Munich environment. This role offers ownership, experimentation, and access to gear discounts.

Qualifications

• 3+ years in creative strategy or performance marketing with ownership over the strategy.
• Hands-on understanding of Meta Advantage+ and Google Performance Max scoring and learning.
• Strong portfolio or case studies demonstrating strategic thinking behind campaigns.
• Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test is underpowered.
• Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and defend creative decisions.
• English fluency; German language proficiency is a plus.

Responsibilities

• Lead data-driven planning and development of creative concepts for platforms like Meta, Google, TikTok, Reddit, and emerging channels.
• Oversee execution of creative projects and campaigns from concept through final delivery, partnering with copywriters, designers and performance marketing team.
• Develop new creative concepts, angles, hooks, and storylines for each platform, maintaining a steady pipeline of winning creatives.
• Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging.
• Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete learnings for the next round of testing.
• Track competitor and category creative trends across channels and identify fatigue.
• Collaborate with the performance marketing team on incrementality and lift testing.
• Monitor new ad channels and decide when to build creative strategy for them.
• Build and maintain a framework connecting creative variables to CTR, CVR, CAC, and ROAS.
• Deliver clear, actionable reports for stakeholders.

Skills

Creative strategy

Performance marketing

Analytics

A/B testing

English fluency

German language

Tools

Meta Advantage+

Google Performance Max

Job description

What You'll Do

• Lead the data-driven strategic planning and development of creative concepts for platforms like Meta,
  Google (YouTube), TikTok, Reddit, and emerging channels
• Oversee execution of creative projects and campaigns from concept through final delivery, partnering
  closely with copywriters, designers and performance marketing team
• Systematically develop new creative concepts, angles, hooks, and storylines for each of these platforms,
  and keep a steady pipeline of new winning creatives
• Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to make
  sure UGC and video ads land the strategy on camera
• Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete
  learnings for the next round of testing
• Track competitor and category creative trends across channels, including where creative fatigue is
  setting in
• Work with the performance marketing team on incrementality and lift testing to figure out how much of a
  result actually came from the creative versus targeting or bidding
• Keep an eye on new and emerging ad channels, and make the call on when it's worth building creative
  strategy for one
• Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to
  CTR, CVR, CAC, and ROAS
• Deliver clear, actionable reports for stakeholders

Required Qualifications

• 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally
  in B2C or D2C ecommerce
• Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually
  score, learn from, and prioritize creative assets
• Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
• Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test
  is underpowered
• Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and
  defend creative decisions, and willing to drop a “great idea” when the numbers say otherwise
• English fluency required, with German being an added advantage

Preferred Qualifications

• Background in consumer electronics, gaming, or creator-economy brands
• Experience briefing and directing UGC creators
• Proven track record handling mid-to-high six-figure budgets and delivering strong ROI
• Fluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-powered
  bidding — enough to brief, direct, and quality-check the work, not necessarily to operate every tool
• Solid understanding of attribution, conversion tracking, and first-party data strategies

Who You Are

• You think about creatives systematically with a framework behind it. When someone asks why a piece of
  creative is winning, your answer starts with a number. You're fine being the person who has to explain why
  a test result doesn't mean what everyone in the room assumes it means. When AI can generate fifty
  variants in an afternoon, you're the one who knows which three are actually worth running and which
  ideas aren't worth making at all.

What's in It for You

• Ownership over the creative strategy for campaigns with meaningful budget and visibility across the
  business
• Elgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-script
  when it makes sense.
• Our products are used and loved by millions of creators around the world.
• You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of a
  brand that moves like a startup.
• Competitive package, hybrid working in Munich, and gear discounts you actually use