Copywriter, Global Creative [All genders]

HelloFresh; Berlin; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Global community

Hybrid work model

Pension scheme subsidies

Relocation support

HelloFresh box discounts

Learning & development budget

German language learning budget

Headspace access

Job summary

HelloFresh Group in Berlin is seeking a mid-level copywriter to join our in-house Creative Studio, crafting punchy headlines and tactical CTAs across CRM, paid social, and digital channels. You’ll work with the Global Creative team to sharpen every line, adapt to brand voices, and collaborate with designers.

A background in food or tech and fluent English are preferred, with German knowledge a plus. This role requires on-site work at Moabit at least three days a week and includes a generous

Qualifications

• Minimum three years of copywriting or communications experience, preferably in food or tech.
• Outstanding English copywriting skills with a clean, confident style.
• Experience writing for paid social, digital display, CRM, and landing pages.
• Ability to adapt tone across multiple brands and projects.

Responsibilities

• Respond to briefs and write impactful copy across multiple touchpoints.
• Propose striking, edgy copy directions for social and brand needs.
• Bring brand tones to life across assets.
• Align messages with stakeholders on key benefits and proof points.
• Collaborate with designers to build assets for online and offline channels.
• Rigorously proofread copy and manage content workflow (Google Suite, Jira).
• Work on-site in Moabit at least three days per week (Mon-Wed).

Skills

Copywriting

English copywriting

paid social copy

Brand voice

Time management

Stakeholder collaboration

AI-assisted ideation

SEO/GE0 writing

German language knowledge

Education

Bachelor/Master in Communications

Tools

Google Suite

Jira

AI platforms

Job description

The roleHelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.

The roleHelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.

HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.
You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility, spark interest, and move people to act. You sweat the details, sharpen every line and know that a well-placed verb beats a stack of adjectives.
This role sits within the Global Creative team, reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

What You’ll Do

• Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with our brands’ strategies and business goals
• Propose striking, edgy copy directions that will grab attention and spark brand consideration - especially on social media
• Bring our brands’ tones of voice to life across every asset
• Align with stakeholders on the key messages, benefits, and proof points that need to land
• Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video
• Rigorously proofread your copy
• Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders and transcreators
• Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday)
  

What You’ll Bring

• A full-time copywriter based in Berlin
• BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field
• Minimum three years of copywriting or communications experience, ideally in food or tech
• Outstanding English copywriting skills - clean, confident, clutter-free
• Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices
• Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO
• Comfortable working with brand toolkits and tone of voice guides
• Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed
• Solid grasp of time management and the ability to juggle a wide range of stakeholders
• Able to deliver on goals while managing scope, time, quality, and risk
• Genuine curiosity about food and cooking
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus

What We Offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?