Senior Copywriter (all genders)

INNOCEAN Europe; Frankfurt; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Meal Vouchers

Career Development Opportunities

Hybrid Work Flexibility

Pet-Friendly Office

Remote Work Abroad

Wellness Programs

Job summary

A dynamic marketing agency in Frankfurt is seeking a Senior Copywriter to develop creative concepts and write engaging copy for various platforms. With over 5 years of experience in digital marketing, the successful candidate will lead creative processes, mentor local teams, and collaborate with cross-functional partners. This position offers a diverse work environment, hybrid working arrangements, and innovative perks to ensure a fulfilling work-life balance.

Qualifications

• 5+ years of experience in (digital) marketing and agencies.
• Excellent use of the German language.
• Proven leadership qualities.
• Excellent knowledge in development of (digital) creative concepts.
• Excellent feel for language and writing style.

Responsibilities

• Develop creative and functional concepts based on a creative belief.
• Copywrite for all digital purposes based on 360° campaign concepts.
• Supervise the production process from the creative point of view.
• Mentor and support local teams to raise capability.

Skills

German language proficiency

Digital marketing experience

Creative conceptual development

Leadership qualities

Copywriting skills

Job description

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju‑Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

To strengthen our team, we are looking for you to join us as:

Senior Copywriter

Location: Frankfurt am Main

The Senior Copywriter is responsible for presenting and realizing creative concepts together with the team to support our clients KIA, Hyundai, and Genesis. They are the first responders to create great ideas for exciting and challenging briefs, working together with strategy and media professionals. We are looking for a passionate, outspoken creative who loves to surprise, excite and win over our team, our clients and target groups.

Your Tasks

• Develop creative and functional concepts based on a creative belief
• Copywrite for all digital purposes based on 360° campaign concepts (from headline to structured long‑copy, development and writing of film scripts, headlines and copy for ads and brochures, description of digital and experiential ideas)
• Brief third parties during the production and supervise the production process from the creative point of view
• Create high level copy for all digital purposes and platforms
• Describe and present concepts to internal stakeholders and clients
• Partner with cross‑functional teams to ensure effective collaboration and knowledge sharing
• Act as a key advisor to stakeholders on full‑funnel strategies, spanning both traditional and online media
• Support measurement frameworks that improve campaign effectiveness and consistency across all European markets
• Mentor and support local teams, raising capability and ensuring adherence to media best practice

What You Bring

• 5+ years of experience in (digital) marketing and agencies
• Excellent use of the German language
• Proven leadership qualities
• Excellent knowledge in development of (digital) creative concepts
• Ability to bridge the conceptual development with the copywriting tasks
• Very deep understanding for all conceptual aspects (creative concept as well as functional ones)
• Ability to develop different types and styles of copy (from headline to long‑copy) clinging all campaign tonality and creative idea
• Ability to match the challenges of digital technology for deriving the most innovative and performing level of communication for a campaign
• Good knowledge and application of innovative tools and techniques for concept development
• Excellent feel for language in general, excellent style of writing
• Innovative creative approach

What We Offer

• 🌍 International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment
• 🍽️ Meal Vouchers: Enjoy subsidized lunches with our meal voucher program
• 📈 Career Development: Access training and growth opportunities to help you thrive professionally
• 🏡 Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work‑life balance
• 🐶 Pet‑Friendly Office: Bring your furry companions to work — we’re happy to have them
• ✈️ Remote Work Abroad: Work from another country for up to two weeks per year
• 🏢 Modern Workspace: Ergonomic setups and top‑tier infrastructure to help you do your best work
• 🍏 Wellness & Perks:
  • Fresh fruit baskets to keep you energized
  • Ergonomic workstations for comfort and productivity
  • Access to the corporate benefits platform with exclusive offers
  • Company contribution toward your gym membership to support your physical health
  • Subscription to a mental health app for emotional and psychological well‑being

Our Offer

We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you like to become part of a very international team with collaboration spirit click on Apply Online.