Senior Copywriter / Concept Creative (all genders)

FRASER; Berlin; Hybrid; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Fantastic colleagues

Competitive salary

Employee benefits program

Workation opportunities

Flexible working hours

Hybrid work (3 onsite / 2 home)

Job summary

FRASER is seeking an experienced creative lead to join our Berlin team. You will shape bold concepts for campaigns, branding, and digital products, while maintaining brand language across multiple channels.

Collaborate with art directors, designers, and production teams to turn ideas into compelling deliverables and present them persuasively to clients. The role emphasizes ownership, innovation, and staying ahead of trends, with a flexible hybrid work setup in Berlin and a strong focus on

Qualifications

• 4+ years of agency experience with first creative leadership experience.
• Native German (or C1-C2) and English (C1-C2).
• Ability to use language as a razor-sharp creative tool to connect brands to culture.

Responsibilities

• Develop bold, innovative creative concepts for campaigns, branding, and digital experiences.
• Collaborate with art directors, designers, and production teams to develop concepts and bring them to life.
• Own a brand’s language and ensure consistency across channels and media.
• Present ideas clearly and persuasively to internal teams and clients.
• Write compelling concept decks linking ideas to strategy and objectives.
• Stay ahead of cultural, design, and digital trends to inspire fresh thinking.

Skills

Agency leadership

Brand storytelling

Creative concepts

Cross-functional collaboration

AI tools for research

MS Office & Keynote

CMS knowledge

Ownership & initiative

Presentation skills

Industry trend awareness

Tools

Keynote

MS Office

CMS

Job description

Your role

• Join forces with the wider creative team to help develop solutions for some of the most challenging marketing and communication problems of our various clients
• Develop bold, innovative creative concepts for campaigns, branding, and digital experiences.
• Collaborate with art directors, designers, and production teams to develop concepts and ideas and then bring them to life.
• Own a brand’s language and speak its tongue, across all channels, touchpoints and media
• Present ideas clearly and persuasively to internal teams and clients.
• Write compelling concept decks and presentations that link ideas to strategy and objectives
• Ensure creative consistency and quality across all touchpoints and deliverables.
• Stay ahead of cultural, design, and digital trends to inspire fresh thinking.
• Contribute to brainstorming sessions and creative workshops.
• Refine and evolve concepts based on feedback and project requirements.

Your profile

• 4+ years of agency experience with first creative leadership experience and a strong portfolio
• Languages: German (native/C1-C2) and English (C1-C2)
• A proven ability to use language as a razor-sharp creative tool to help brands connect to culture and audiences
• Expertise in developing brand narratives and big ideas that transcend channels while also being able to craft even the smallest assets and social media caption
• Ability to develop convincing selling arguments and powerful, well-argued decks
• Confident use of common AI tools for research, mockups, animations, including critical evaluation and optimization of results
• Passion for innovation, emerging media, and creative excellence
• Experience working with large, international brands and cross-functional teams
• Knowledge of the entire MS office suite as well as Keynote, ideally also understanding of content management systems and their requirements for structured content
• Structured, self-directed way of working with a high sense of ownership
• Team spirit, openness, and enthusiasm for creative excellence

What We Offer

• Fantastic colleagues and a collaborative environment.
• Competitive salary
• Employee benefits program
• Chance to help shape the agency and influence its growth
• Flat hierarchy fostering a transparent and collaborative work culture
• International environment with diverse employees, clients, and locations
• Experienced team: work alongside seasoned professionals
• 30 days of vacation per year (based on a 5-day workweek)
• Opportunity for workation from European countries or South Africa
• Flexible working hours and locations, including 3 days on site in our great office and 2 home office
• A great roof terrace in the heart of Kreuzberg and always a fridge full of cool drinks

We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.

About Us

Markets move fast. So do we.

FRASER is a mix of senior creative talent from across the world, with different cultures, all pulling in the same direction.

As an independent, owner-led creative agency, we choose courage over comfort, and momentum over convenience.

FRASER was founded for brands that seek clarity and want work that produces results.

We cover the full funnel: creative strategy, brand, campaign, content, and performance marketing and so our clients get integrated thinking, not disconnected deliverables.

We believe brands deserve a real partner.

Not once in a while. Always.