About the Role
This sales opportunity sits within the global Sales team and provides exposure to commercial relationship management, market share growth, and data-driven decision-making. The role holder supports projects, analysis, reporting, merchandising, and operational coordination across areas such as Retail & Franchise, Retail Expansion, Retail Operations Europe, Account Operations, and Key Account Management. It is designed for students seeking practical experience in a dynamic sports business environment, with close collaboration across global, market, and cross-functional teams.
Key Responsibilities
- Support projects and initiatives from planning to execution, collaborating with global, market, and cross-functional teams to ensure alignment and track progress.
- Conduct sales data analytics and market and competitor research, and create reports and presentations to communicate findings.
- Support the implementation of new tools and databases to improve processes.
- Develop product and range knowledge to create overviews and assortments and support the seasonal segmentation process.
- Provide operational coordination depending on the team, which may include store operations, product data management, sample handling, or orderbook management.
- Suggest improvements and bring new ideas.
- Help drive business development and boost sales for key accounts.
- Help ensure products reach the right wholesalers and strategic key accounts efficiently.
- Contribute to shaping the future of franchise stores or translating strategy into action to deliver outstanding service for key wholesale accounts, depending on placement.
Required Experience & Qualifications
- Student of Business Administration, Sport Management, Economics, International Business or similar.
- Fluent in English, written and spoken.
- Strong MS Office skills, especially Excel and PowerPoint.
- Curiosity and analytical capabilities, with the ability to manage complex data, derive insights, and effectively convey narratives through presentations.
- Strong organisational and communication competencies.
- Passion for and interest in Sport or Lifestyle and Fashion.
- Enrolled as a full-time student for the complete duration of the internship, or in the gap year between a Bachelor's and Master's degree (gap year regulation only applicable to EU citizens due to working permit regulations).
- Availability for the full duration of the internship from March 2027 to August 2027.
- Ability to relocate to Herzogenaurach in Germany for the full duration of the internship.
- For some Key Account Management roles, German may be required.
Preferred Skills
- Fluent in German is a plus.
- Candidates in the penultimate year of study are preferred; following the internship, students should have a maximum of one year to graduate.
Workplace
- Based at adidas Headquarters in Herzogenaurach, near Nuremberg, Germany.
- Flexible and agile working arrangements, with up to 40% home office possible.
Salary
- Monthly gross allowance for a non-compulsory internship: €2,470.00.
- Monthly gross allowance for a compulsory internship: €1,930.00 (difference due to taxation; net will be the same).
Benefits & Perks
- Employee discounts on products.
- Opportunities to attend and take part in on-campus events and sponsored adidas events and games.
- Structured training and development, access to LinkedIn Learning, language training and the adidas Learning Portal.
- Possibility to join a mentorship programme, networking opportunities or employee resource groups.
- International intern community and work environment.
- Regular development conversations as part of the role.
- Inspiring campus with canteens, cafes, reflection rooms and sport facilities, including an on-site gym (€25/month) and other sports facilities.
- Company sports programme including classes and events focusing on sports and mental health.
About the Company
Adidas is an equal opportunity employer and is committed to fostering an inclusive workplace. It welcomes applications from people of all ages, genders (including gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities, and it does not tolerate harassment or discrimination toward applicants or employees. adidas actively encourages individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.