Internship Opportunities - Brand Communications

Global Sports Jobs Limited; Herzogenaurach; Hybrid; EUR 22,000 - 28,000; Full time

Benefits offered by this job

International intern community

On-campus events and adidas events

LinkedIn Learning access

Language Training

adidas Learning Portal

Mentorship programme

Employee discounts

Job summary

adidas is offering an internship in Brand Communications, focusing on Originals & Lifestyle or Brand Social Media Publishing. You will gain insight into marketing planning, product launches and live content creation for global campaigns.

The role supports cross-functional teams, coordinates with agencies across digital, social, PR and retail, and contributes ideas to maximize brand exposure while developing your own marketing skillset.

Qualifications

• Enrolled as a full-time student for the complete duration of the internship.
• Studying Marketing, Communications, Fashion Journalism, or a related field.
• Fluent in English, written and spoken.
• Strong MS Office skills.
• Attention to detail and good organisational skills.
• Able to work independently and as part of a team.

Responsibilities

• Support Business Unit teams in creating marketing and communication campaigns.
• Contribute to short- and long-term communication strategies based on global objectives.
• Provide input for action plans to maximise brand and product exposure.
• Coordinate with global and local agencies across digital, social, PR and retail to ensure concepts are executed.

Skills

Fluent English

Attention to detail

Quick comprehension

Organisational skills

Independent work

Teamwork

Education

Marketing

Communications

Fashion Journalism

Communication Design

Tools

MS Office

Job description

About the Role

Brand Communications develops an integrated, through-the-line marketing communications package to support adidas' global and specific marketing and business objectives. The internship sits within one of two teams focused on Originals & Lifestyle or Brand Social Media Publishing, supporting a specific category and its key events, sports and brand communication, or social media content creation. The intern gains insight into overall marketing and specific communication planning, such as for product launches or sports events, and into how content comes to life.

Key Responsibilities

• Support Business Unit teams in creating marketing and communication campaigns and initiatives that drive the future of the adidas brand.
• Contribute to both short- and long-term communication strategies based on global business objectives, including effective channel planning.
• Provide input for action plans aimed at maximising brand and product exposure and ensuring efficiency in communication efforts.
• Coordinate with global and local agencies, managing projects across digital, social, PR and retail, and ensuring creative concepts are executed to a high standard and brought to life for consumers.

Required Experience & Qualifications

• Enrolled as a full-time student for the complete duration of the internship, or in the gap year between a Bachelor's and a Master's degree (the gap year regulation applies only to EU citizens due to working permit regulations).
• Student of Marketing, Communications, Fashion Journalism, Communication Design or a similar field.
• Fluent in English, written and spoken.
• Strong MS Office skills.
• Attention to detail, quick comprehension and good organisational skills.
• Ability to work independently and as part of a team.
• Availability for the full duration of the internship from March 2027 to September 2027.
• Ability to relocate to Herzogenaurach, Germany, for the full duration of the internship.

Preferred Skills

• German language skills are a plus.
• Students with ideally a maximum of one year to graduation are preferred.

Workplace

Flexible and agile working arrangements, with up to 40% home office possible.

Salary

• Monthly gross allowance for a non-compulsory internship: €2,470.00 (the difference between the two rates is due to different taxation; net will be the same).
• Monthly gross allowance for a compulsory internship: €1,930.00 (the difference between the two rates is due to different taxation; net will be the same).

Benefits & Perks

• International intern community and work environment.
• Chances to attend and take part in on-campus events and sponsored adidas events and games.
• Structured training and development, with access to LinkedIn Learning, Language Training and the adidas Learning Portal.
• Regular development conversations as part of the role.
• Possibility to join a mentorship programme, networking opportunities or employee resource groups.
• Inspiring campus with canteens, cafes, reflection rooms and sport facilities, including an on-site gym (€25/month) and many more sports facilities.
• Company sports programme including classes and events focusing on sports and mental health.
• Employee discounts on products.

About the Company

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.