Internship Opportunities - Consumer, Marketplace AND Sales Insights & Analytics

Global Sports Jobs Limited; Herzogenaurach; Hybrid; EUR 22,000 - 28,000; Full time

Benefits offered by this job

International intern community

adidas events & games

LinkedIn Learning access

On-site gym €25/month

Job summary

adidas HQ near Nuremberg invites you to join the Consumer, Market & Sales Insights internship, supporting data‑driven decision making across Europe. You will help transform data into insights, contribute to reporting, forecasting, dashboards, and leadership presentations, while collaborating with cross‑functional teams.

Ideal candidate is a full‑time student in Management/Business/Economics, fluent in English, with strong MS Office skills and willingness to relocate to Herzogenaurach for the

Qualifications

• Enrolled as a full‑time student for the complete duration of the internship.
• Fluency in English, both written and spoken.
• Strong MS Office skills, especially Excel and PowerPoint.
• Availability for March 2027 to September 2027.
• Willing to relocate to Herzogenaurach for the full duration.

Responsibilities

• Deliver actionable consumer, market and sales insights to support strategic decisions across Europe.
• Analyse consumer behaviour, category trends, market dynamics and business performance using multiple data sources.
• Monitor and evaluate market, customer, channel and product performance across regions and channels.
• Identify trends, growth opportunities, risks and key performance drivers through quantitative analysis.
• Develop forecasts and provide data‑driven recommendations to support planning and strategies.
• Prepare reports, dashboards, presentations and visualisations for stakeholders.

Skills

English fluency

MS Office

Excel

PowerPoint

Analytical thinking

Presentation skills

Communication

Time management

Education

Bachelor/Master in progress (Management / Business / Economics)

Tools

PowerBI

Tableau

Job description

About the Role

This internship sits within adidas's Consumer, Market & Sales Insights function at the company's headquarters near Nuremberg, Germany, working in one of the Consumer & Market Insight or Sales Insights & Analytics teams. The role supports the transformation of data into meaningful business actions, drawing on a variety of data sources to create actionable insights that drive strategic decision‑making across Europe. The intern analyses consumer behaviour, market dynamics, category performance and sales trends to identify growth opportunities and business drivers, and contributes to reporting, forecasting, dashboard development and leadership presentations. The work helps stakeholders better understand business performance and make data‑driven decisions.

Key Responsibilities

• Deliver actionable consumer, market and sales insights to support strategic and commercial decision‑making across Europe, ensuring consumer perspectives and market realities are reflected in business decisions.
• Analyse consumer behaviour, category trends, market dynamics and business performance using multiple data sources, including consumer panel data, POS data, sales data and market share information.
• Monitor and evaluate market, customer, channel and product performance across different regions, categories and distribution channels.
• Identify trends, growth opportunities, risks and key performance drivers through quantitative analysis and business deep dives.
• Develop forecasts and provide data‑driven recommendations to support business planning, sales strategies and category growth initiatives.
• Prepare reports, dashboards, presentations and visualisations to communicate insights and key findings to stakeholders in a clear and compelling way.
• Support sales and business stakeholders with ad‑hoc analyses, reporting requests and data‑driven answers to business questions.
• Improve transparency of business performance by tracking and analysing relevant KPIs and commercial metrics.
• Contribute to the development, optimisation and automation of reporting tools, dashboards and analytical processes, and support projects focused on reporting enhancement, process improvement, forecasting and market analysis.
• Collaborate closely with Sales, Business Development, Category Management and other cross‑functional teams to understand business needs and translate insights into meaningful actions.

Required Experience & Qualifications

• Enrolled as a full‑time student for the complete duration of the internship, or in the gap year between a Bachelor's and a Master's degree (the gap year regulation applies only to EU citizens due to working permit regulations).
• Student of Management, Business Administration, Economics, Project Management, Strategy or a similar field.
• Fluency in English, both written and spoken.
• Strong MS Office skills, especially Excel and PowerPoint.
• Curiosity and analytical capabilities, demonstrating the ability to manage complex data, derive insights and effectively convey narratives through presentations.
• Strong organisational and communication competencies.
• Ability to multi‑task and solve problems independently.
• Availability for the full duration of the internship from March 2027 to September 2027.
• Ability to relocate to Herzogenaurach in Germany for the full duration of the internship.

Preferred Skills

• German language skills.
• PowerBI and Tableau knowledge.
• Ideally first experience in project management and/or working in a cross‑functional environment.
• Strong presentation and communication skills.
• Good analytical skills and first experience in data analysis and reporting.
• Students with ideally a maximum of one year to graduation.

Workplace

• Flexible and agile working arrangements, with up to 40% home office possible.

Salary

• Monthly gross allowance of €2,470.00 for a non‑compulsory internship (the difference between the two rates is due to different taxation; net pay is the same).
• Monthly gross allowance of €1,930.00 for a compulsory internship (the difference between the two rates is due to different taxation; net pay is the same).

Benefits & Perks

• International intern community and work environment.
• Chances to attend and take part in on‑campus events and sponsored adidas events and games.
• Structured training and development, with access to LinkedIn Learning, language training and the adidas Learning Portal.
• Regular development conversations as part of the role.
• Possibility to join a mentorship programme, networking opportunities or employee resource groups.
• Inspiring campus with canteens, cafés, reflection rooms and sport facilities, including an on‑site gym (€25 per month) and many more sports facilities.
• Company sports programme including classes and events focusing on sports and mental health.
• Employee discounts on products.

About the Company

adidas believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.