About the Role
This internship opportunity sits within adidas Brand Management & Communications and covers Product Management intern roles across several business areas: BU Football, BU Running, BU Specialist Sports (Volleyball & Handball) and BU Lifestyle. Applications are considered for all available Product Management intern roles, and German language skills are mandatory for some teams. The intern supports the planning and execution of market-relevant product ranges in close cooperation with cross-functional teams, striving for constant innovative product newness and engaging the consumer. The role is integral in shaping the success of the brand in the dynamic world of sports, whether through supporting the preparation of range directions, contributing to the product creation process or supporting consumer, market and retailer insights.
Key Responsibilities
- Assist the Product Management team in preparing the range direction
- Understand and execute the product creation process according to calendar timelines, from product brief to the final product
- Work within a cross-functional team to enable a smooth product creation process with an optimum product outcome
- Engage in competitor benchmarking through store checks, online research and trend analysis, and analyse range performance
- Build knowledge to maintain product information systems according to process timelines
- Experience market, consumer and retailer needs in order to help create industry-leading products
- Help prepare range presentations
- Support sample management
- Support the preparation of merchandising overviews and meetings
- Execute given projects within a discussed frame
Required Experience & Qualifications
- Enrolled as a full-time student for the complete duration of the internship, or in the so-called gap year between Bachelor's and Master's degree (gap year regulation applicable only to EU citizens due to working permit regulations)
- Student of Business Administration, International Business, Design, Product Management / Development or similar, with a focus on Marketing / Textile / Fashion / Sports
- Fluent in English, written and spoken
- Strong MS Office skills
- Project management skills and/or the ability to work on multiple tasks and project streams at the same time
- Ability to work collaboratively with multiple colleagues and stakeholders
- Strong interest in and passion for sport or lifestyle and fashion
- Availability for the full duration of the internship from March 2027 to September 2027
- Ability to relocate to Herzogenaurach in Germany for the full duration of the internship
Preferred Skills
- German language skills
- Ideally no more than one year to graduation
Workplace
- Flexible and agile working arrangements, with 40% home office possible
Salary
- Monthly gross allowance for a non-compulsory internship: €2,470.00
- Monthly gross allowance for a compulsory internship: €1,930.00 (the difference is due to different taxation; net pay is the same)
Benefits & Perks
- International intern community and work environment
- Chances to attend and take part in on-campus events and sponsored adidas events and games
- Structured training and development, access to LinkedIn Learning, language training and the adidas Learning Portal
- Regular development conversations as part of the role
- Possibility to join a mentorship programme, networking opportunities or employee resource groups
- Inspiring campus with canteens, cafes, reflection rooms and sport facilities, including an on-site gym (€25/month) and many more sports facilities
- Company sports programme including classes and events focusing on sports and mental health
- Employee discounts on products
The Application Process
Applications are reviewed against the role, and candidates who are considered a match are invited to a video interview, for which they will be fully briefed.
- Submit a CV to apply for the role
- Instead of a motivation letter, submit something creative (video, portfolio, collage or presentation) related to the brand campaign "You Got This", with the adidas 1-Pager submitted as a PDF
- Apply in the same language as the job description
- Candidates who are a match will be invited to a video interview
About the Company
Through sport, adidas believes it has the power to change lives.