Internship Opportunities - Brand Communications (m/f/d)

adidas; Herzogenaurach; Hybrid; EUR 22,000 - 28,000; Full time

Benefits offered by this job

On-site gym

Employee discounts

Home office flexibility

Canteen and cafes

Job summary

adidas offers internship opportunities in Brand Communications, supporting a range of marketing and communications activities for Originals & Lifestyle or Brand Social Media Publishing. You will gain exposure to campaign planning, content creation, and collaboration with global and local teams.

The program emphasizes meaningful tasks, structured training, and the chance to attend adidas events. Eligibility requires full-time student status, relocation to Herzogenaurach, and availability March

Qualifications

• Fluent in English (written & spoken). German language skills are a plus.
• Attention to detail, quick comprehension, good organizational skills.
• Ability to work independently and in a team.

Responsibilities

• Support Brand Communications in creating marketing campaigns and initiatives.
• Contribute to both short- and long-term communication strategies based on global objectives.
• Coordinate with global and local agencies across digital, social, PR, and retail projects.

Skills

Fluent English

German a plus

Attention to details

Teamwork

Independent work

Education

Enrolled as full-time student

Job description

INTERNSHIP OPPORTUNITIES - BRAND COMMUNICATIONS (M/F/D)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those withapparentor non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process

JOIN ONE OF OUR BRAND COMMUNICATION TEAMS

Brand Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific marketing and business objectives. You will either be supporting a specific category and its key events, work in sports & brand communication or help to create social media content. Gain insights in the overall marketing and / or specific communication planning (e.g. for product launches or sports events) and find out how our content comes to life.

We are hiring for 2 different teams focused on Originals & Lifestyle or Brand Social Media Publishing.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

Support our Business Unit teams in creating marketing and communication campaigns and initiatives that drive the future of our adidas brand.

Contribute to both short- and long-term communication strategies based on global businessobjectives, incl. effective channel planning.

Provide input for action plans aimed at maximizing brand and product exposure, ensuring efficiency in communication efforts.

Coordinate with global and local agencies, managing projects across digital, social, PR, and retail, ensuring creative concepts are executed to a high standard and brought to life for our consumers

WHAT WOULD MAKE YOU A MATCH

Student of Marketing, Communications, Fashion Journalism, Communication Design or similar

Fluent in English (written & spoken), German language skills are a plus

Attention to details, quick comprehension, good organizational skills

Ability to work independently and in a team

WHAT'S IN IT FOR YOU

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networkingopportunitiesor employee resource groups

Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)

Inspiring campus with canteens, cafes, reflectionroomsand sport facilities including an on-site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Employee discounts on products

ELIGIBILITYREQUIREMENTS

Enrolled as full-time student for the complete duration of the internship

Or in the so-called gap year betweenBachelor and Master’sdegree(gap year regulation only applicable to EU citizens due to workingpermitregulations)

Students with ideally max. one year to graduation preferred

Availability for the full duration of the internship from March 2027 – September 2027

Ability torelocatetoHerzogenaurach in Germanyfor the full duration of the internship

KEY FACTS

Application Deadline: October 15th, 2026, 11:59 PM CET

Start Date: March 1st, 2027

Duration: 6months,full-time

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

Culture Starts With People, It Starts With You

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.