Internship - Corporate Communication (m/f/d)

adidas AG

Herzogenaurach

Hybrid

EUR 22,000 - 28,000

Full time

14 days+

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Benefits offered by this job

International intern community

Mentorship program

40% home office possible

Employee discounts

Job summary

adidas AG invites applications for a Corporate Communications internship at the Herzogenaurach headquarters. You will work across internal communications, media relations, and content creation, gaining exposure to campaigns, events, and executive communications.

The role requires enrolled students in communications/journalism, native German and proficient English, strong writing and organizational skills, and a hands-on, team‑oriented attitude. Hybrid work up to 40% home office is possible.

Qualifications

Enrolled as a full-time student for the complete duration of the internship.
Ideally within a communications/journalism field.
Fluent German and English required or strong working proficiency.

Responsibilities

Support Internal Communications with employee campaigns and engagement initiatives across functions (Brand, HR, Tech…).
Support employee moments at HQ around key events and athlete visits.
Assist with copywriting and basic image editing tasks.

Skills

Fluent German

Fluent English

Strong writing

Event planning

Team player

Can-do attitude

Education

Bachelor's or Master's student in Communications/Journalism/related field

Tools

PowerPoint

SharePoint

Viva Engage

Teams

Job description

Company description

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok, headquartered in Herzogenaurach/Germany. We believe that, through sport, we have the power to change lives. Our purpose guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way.

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonableaccommodationthroughout the recruitment process.

JOIN OUR CORPORATE COMMUNICATIONS TEAM

Corporate Communications helps adidas create distinctive and engaging relationships with its stakeholders, build a strong and trusted corporate brand, and strengthen the reputation of the company behind the iconic three stripes. Our team brings stories to life for both internal and external audiences. From helping employees feel connected to our strategy, operating model and priorities, to supporting media relations and protecting the company's reputation, we shape how adidas is understood across the world.

This internship offers a unique opportunity to experience both sides of Corporate Communications, getting an inside look at how one of the world's most recognized brands communicates with employees, media, and key stakeholders.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

Support Internal Communications by creating employee communication campaigns and engagement initiatives across different functions and topics (Brand, HR, Tech, and more)
Support employee moments at HQ around key events, sporting moments and athlete visits
Assist with copywriting assignments and basic image editing
Support the adidas press office with media relations activities, messaging, briefings, media lists, media visits, and events including the annual press conference and annual general meeting
Monitor and report relevant media coverage on key company topics and moments
Help manage media inquiries and requests for interviews and business information
Conduct research and prepare background information, presentations, and communication materials for selected topics
Partner with colleagues across different functions to help bring communication strategies to life

WHAT WOULD MAKE YOU A MATCH

Bachelor or Master's Student in Communications, Multimedia, Journalism or related field
Passion for communication and working in a fast-paced industry
Fluent in German (native speaker level) and English (written and spoken)
Good writing, organizational and event planning skills
Microsoft skills (esp. PowerPoint, SharePoint, Viva Engage, Teams etc.) are a plus
Reliable team player with hands-on and can-do attitude
High level of motivation and willingness to learn
High affinity for our brand, products, and partners
Previous experience in communications, public relations, journalism, media, or content creation is a plus

WHAT'S IN IT FOR YOU

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networkingopportunitiesor employee resource groups

Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)