Internship - Corporate Communication (m/f/d)

adidas; Herzogenaurach; Hybrid; EUR 22.000 - 28.000; Vollzeit

Benefits dieser Stelle

Mentorship program

Employee discounts

Structured training

LinkedIn Learning access

Language Training

adidas Learning Portal

Company events

40% home office

Zusammenfassung

adidas invites applications for an Internship in Corporate Communications in Herzogenaurach. You will gain exposure to internal and external communications, media relations, and event support, collaborating with teams across Brand, HR, and Tech.

The role requires enrollment as a full-time student in Communications or related fields, with fluency in German and English, strong writing and coordination skills, and a hands-on attitude. 40% home office is possible.

Qualifikationen

• Enrolled as a full‑time student for the complete duration of the internship.
• Fluent in German (native speaker level) and English (written and spoken).
• Good writing, organizational and event planning skills.

Aufgaben

• Support Internal Communications by creating employee communication campaigns and engagement initiatives across different functions and topics (Brand, HR, Tech, and more)
• Support employee moments at HQ around key events, sporting moments and athlete visits
• Assist with copywriting assignments and basic image editing
• Support the adidas press office with media relations activities, messaging, briefs, media lists, media visits, and events including the annual press conference and annual general meeting
• Monitor and report relevant media coverage on key company topics and moments
• Help manage media inquiries and requests for interviews and business information
• Conduct research and prepare background information, presentations, and communication materials for selected topics
• Partner with colleagues across different functions to help bring communication strategies to life

Kenntnisse

Communication skills

German fluency

English proficiency

Event planning

Copywriting

Ausbildung

Bachelor's or Master's student in Communications or related field

Jobbeschreibung

INTERNSHIP - CORPORATE COMMUNICATION (M/F/D)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonableaccommodationthroughout the recruitment process.

JOIN OUR CORPORATE COMMUNICATIONS TEAM

Corporate Communications helps adidas create distinctive and engaging relationships with its stakeholders, build a strong and trusted corporate brand, and strengthen the reputation of the company behind the iconic three stripes. Our team brings stories to life for both internal and external audiences. From helping employees feel connected to our strategy, operating model and priorities, to supporting media relations and protecting the company's reputation, we shape how adidas is understood across the world.

This internship offers a unique opportunity to experience both sides of Corporate Communications, getting an inside look at how one of the world's most recognized brands communicates with employees, media, and key stakeholders.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

• Support Internal Communications by creating employee communication campaigns and engagement initiatives across different functions and topics (Brand, HR, Tech, and more)
• Support employee moments at HQ around key events, sporting moments and athlete visits
• Assist with copywriting assignments and basic image editing
• Support the adidas press office with media relations activities, messaging, briefings, media lists, media visits, and events including the annual press conference and annual general meeting
• Monitor and report relevant media coverage on key company topics and moments
• Help manage media inquiries and requests for interviews and business information
• Conduct research and prepare background information, presentations, and communication materials for selected topics
• Partner with colleagues across different functions to help bring communication strategies to life

WHAT WOULD MAKE YOU A MATCH

• Bachelor or Master's Student in Communications, Multimedia, Journalism or related field
• Passion for communication and working in a fast-paced industry
• Fluent in German (native speaker level) and English (written and spoken)
• Good writing, organizational and event planning skills
• Reliable team player with hands-on and can-do attitude
• High level of motivation and willingness to learn
• High affinity for our brand, products, and partners
• Previous experience in communications, public relations, journalism, media, or content creation is a plus

WHAT'S IN IT FOR YOU

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networkingopportunitiesor employee resource groups

Monthly gross allowance: non‑compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)

Inspiring campus with canteens, cafes, reflectionroomsand sport facilities including an on‑site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Employee discounts on products

ELIGIBILITYREQUIREMENTS

Enrolled as full‑time student for the complete duration of the internship

Or in the so‑called gap year betweenBachelor and Master’sdegree(gap year regulation only applicable to EU citizens due to workingpermitregulations)

Students with ideally max. one year to graduation preferred

Availability for the full duration of the internship from March 2027 – September 2027

Ability torelocatetoHerzogenaurach in Germanyfor the full duration of the internship

KEY FACTS

Application Deadline: October 15th, 2026, 11:59 PM CET

Start Date: March 1st, 2027

Duration: 6months,full-time

NEXT STEPS

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.