INTERNSHIP OPPORTUNITIES - MARKETING (M/F/D)

adidas; Herzogenaurach; Vor Ort; EUR 22.000 - 28.000; Vollzeit

Benefits dieser Stelle

International intern community

LinkedIn Learning access

Language Training

Mentorship program

Employee discounts on products

40% home office possible

Zusammenfassung

adidas offers Marketing internship opportunities across Go To Market, Omnichannel Activation, Category Management and Marketing Strategy. You will engage in planning, activation, events, seeding and GTM activities, gaining broad exposure to brand-building processes.

Students in Business Administration or International Business with passion for sport/fashion are invited. German language skills are a plus, with a flexible 40% home office option and structured training.

Qualifikationen

• Enrolled in a Bachelor or Master program in Business/Marketing.
• Strong interest in sport, lifestyle or fashion.
• Ability to manage multiple tasks and projects.
• Proactive, collaborative, and able to work with cross-functional teams.

Aufgaben

• Assist in planning and execution of marketing activities.
• Support GTM and campaign execution across teams.
• Contribute to market and consumer research and trend analysis.
• Coordinate with stakeholders to ensure timely delivery of tasks.

Kenntnisse

Project Management

Teamwork

Multitasking

English fluency

German beneficial

Market research

Go To Market

Ausbildung

Business Administration / International Business student

Jobbeschreibung

INTERNSHIP OPPORTUNITIES - MARKETING (M/F/D)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those withapparentor non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process

You may find yourself contributing to various areas such as planning, activation, events, seeding, and Go To Market (GTM) activities. You may have the chance to dive into the heart of our brand by assisting in the product creation process, marketing communication strategy & package creation, campaign execution, and conducting market, trend & customer research.

We are hiring for 5 different teams across multiple business areas and markets, from Football to Lifestyle, Running and more. Please be aware, that for some of our teams, German language skills will be mandatory.

Applications to this opportunity are considered for all (5) available Marketing intern roles across the following departments: Go To Market, Omnichannel Activation, Category Management and Marketing Strategy.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS:

Category Knowledge Growth - Learn and understand the product range, market dynamics, and consumerbehaviourto contribute valuable insights.

Project Planning & Execution - Contribute to key projects aimed at achieving future goals, collaborating with cross-functional teams for successful implementation.

Marketing Strategy Support - Assist in developing marketing plans,analyzingmarket trends, and coordinating communication activities to enhance brand exposure.

Operational Coordination - Manage data, support logistical tasks,assistin sales-related analyses, and handle administrative duties to ensure smooth operations within the team.

Teamwork & Innovation - Build cross-functional relationships, suggest improvements, and embracenew ideas.

WHAT WOULD MAKE YOU A MATCH:

Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion

Fluent in English (written & spoken), German language skills are a plus

Strong interest & passion for Sportand /orLifestyle & Fashion

Project Management skills and / or ability to work on multiple tasks and project streams at the same time

Work collaboratively with multiple colleagues and stakeholders

Category Management & GoToMarket: Strong product / market analysis skills

WHAT'S IN IT FOR YOU:

International intern community and work environment

Chances to attend and take part in on-campus events and sponsored adidas events/games

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal

Regular development conversations as part of your role

Possibility to join our mentorship program, networkingopportunitiesor employee resource groups

Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)

Inspiring campus with canteens, cafes, reflectionroomsand sport facilities including an on-site gym (25€/month) and many more sports facilities

Company sports program including classes and events focusing on sports and mental health

Flexible and agile working arrangements (40% home office possible)

Employee discounts on products

ELIGIBILITYREQUIREMENTS

Enrolled as full-time student for the complete duration of the internship

Or in the so-called gap year betweenBachelor and Master’sdegree(gap year regulation only applicable to EU citizens due to workingpermitregulations)

Students with ideally max. one year to graduation preferred

Availability for the full duration of the internship fromMarch 2027 – September 2027

Ability torelocatetoHerzogenaurach in Germanyfor the full duration of the internship

KEY FACTS

Application Deadline: October 15th, 2026, 11:59 PM CET

Start Date: March 1st, 2027

Duration: 6months,full-time

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.