Inside Sales Manager – B2B (m/w/d)

BRLO GmbH; Berlin; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Cicerone Certification Program

Feierabendbier

Flexible Working Hours

A brand with attitude

Home Office

Employee Discount in all our Locations

Daily free Staff Lunch

Monthly 1 crate BRLO on us

Good Traffic Connections

Job summary

BRLO GmbH in Berlin is seeking an Inside Sales specialist focused on the ROY Kombucha range and BRLO beer portfolio. The role targets B2B sales via phone and digital channels with gastronomy and retail clients, mainly in regions not covered by field sales.

You will develop existing customers, win new ones, manage orders, and support the team during peak season. Fluency in German and good English are required; ERP/CRM experience is a plus.

Qualifications

• Several years of experience in B2B sales, Inside Sales, telesales, or sales ops.
• Experience with ERP or merchandise management systems required.
• Experience with Afterbuy or CRM systems is a plus.
• FMCG, Food & Beverage, gastronomy or retail background welcomed.
• Outbound sales and telephone-based customer contact; persistent and resilient.
• Strong focus on customer relationships, commercial potential and closing.
• Independent, structured work style with targets and KPIs.
• German language fluency and comfortable in English; English skills a plus.

Responsibilities

• Develop existing customers, grow relationships, and identify upsell opportunities.
• Win new customers across gastronomy, retail and other channels.
• Sell & close by understanding needs, presenting products, handling objections, and following up.
• Enter orders and customer data, track open orders, delivery questions and complaints.
• Sales support and customer management during peak season.
• Maintain data up to date and manage follow-ups with a results focus.
• Meet customers in person about 3–4 times per year at trade fairs.

Skills

B2B sales

Inside Sales

Telesales

Sales Operations - Sales Support

Tools

ERP systems

Merchandise management systems

Afterbuy

CRM systems

Job description

HI, WE AREBRLO!

Berlin | 40 hours/week | Hybrid | Start date: 01.01.2027 | initially limited to 1 year, with the option to extend

HI, WE'RE BRLO!

BRLO stands for craft brewing, creative drinks, and a clear commitment to sustainability and diversity. We're looking for someone to join our Sales Team in an Inside Sales role, with a particular focus on our ROY Kombucha range and additional responsibility for the BRLO beer portfolio.

Do you enjoy picking up the phone, actively approaching customers, and turning contacts into long-term business relationships and revenue? At the same time, are you structured and reliable, making sure nothing gets lost between the first conversation and the final order? Then we'd love to meet you.

Your Tasks

Your main focus will be B2B sales via phone and digital channels. You'll mainly work with customers in gastronomy and retail, particularly in regions and accounts that are not regularly covered by our field sales team.

• Develop existing customers You manage existing B2B customers, grow the relationship, and identify cross- and upselling opportunities.
• Win new customers You actively identify and approach new customers across gastronomy, retail, and other relevant channels.
• Sell & close You understand your customers’ needs, present the right products, handle objections confidently, and follow up consistently through to the close.
• Manage orders You enter orders and customer data independently into our systems and keep track of open orders, delivery questions, and complaints.
• Sales support & customer management During our peak season, you support the Sales Team with day-to-day operations and make sure existing customers are looked after reliably.
• Work in a structured way You keep customer and order data up to date, manage your follow-ups, and work with a clear focus on results and KPIs.
• Meet customers in person Around 3-4 times per year, you'll join the team at trade fairs and meet customers face to face.

Your Profile

• You share our commitment to diversity, equality, and respectful collaboration.
• You have several years of experience in B2B sales, Inside Sales, Telesales, or Sales Operations / Sales Support.
• Experience with ERP or merchandise management systems is required. Experience with Afterbuy or CRM systems is a plus.
• Experience in FMCG, Food & Beverage, gastronomy, or retail is welcome, but not essential.
• You enjoy outbound sales and telephone-based customer contact. You're persistent, reliable, and not discouraged by a first 'no'.
• You think beyond individual contacts and focus on customer relationships, commercial potential, and closing business.
• You work independently, in a structured and reliable way, and are comfortable working with sales targets and KPIs.
• You communicate confidently in German and are comfortable working in English. Very good English skills are a plus.

We Offer

• Cicerone Certification Program
• Feierabendbier
• Flexible Working Hours
• A brand with attitude
• Home Office
• Employee Discount in all our Locations
• Daily free Staff Lunch
• Monthly 1 crate BRLO on us
• Good Traffic Connections

Your contact person

Your contact person

Maxi Jubisch

Teamlead HR