Head of Sales (German)

Aromatic89; Haar; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Expenses coverage

Work device

Training allowance

Strategic role in DACH

Career progression

Product discounts

Flexible remote work

Team events

Annual retreat

Klaipėda visit

Birthday day off

Job summary

Aromatic 89 is seeking a Head of Sales to establish and scale our presence in the DACH region. You will build a local B2B sales team, develop channels across wholesale, retail and distributors, and drive strategic growth through key negotiations with top partners.

You will manage the full sales process, set ambitious targets, and collaborate with other departments to ensure consistent revenue growth. Travel across Germany, Austria and Switzerland will be part of the role.

Qualifications

• 5+ years in B2B sales or business development, including 2+ years leading a sales team.
• Proven track record in developing sales strategy and growing revenue.
• Experience forming, developing and motivating a high-performance sales team.
• Strong knowledge of the DACH market (Germany, Austria, Switzerland).
• Experience with wholesalers, distributors, retail chains or strategic B2B clients.
• Ability to manage the entire sales process from market potential to partnerships.

Responsibilities

• Develop and implement Aromatic 89 sales strategy in DACH (Germany, Austria, Switzerland).
• Identify priority customer segments, channels, and growth directions.
• Build and motivate a local B2B sales team.
• Set sales goals and KPIs and ensure execution.
• Create processes for finding new customers and long-term cooperation.
• Develop wholesale, retail and distributor channels.
• Lead negotiations with key customers and partners.
• Oversee a portfolio of top clients and drive long-term growth.
• Prepare sales forecasts, budgets and performance reports.
• Analyze market trends, competitors and opportunities.
• Collaborate with internal teams to meet commercial goals.
• Represent Aromatic 89 at meetings, exhibitions and events.

Skills

B2B sales leadership

Sales strategy development

Negotiation and deal making

Team building and coaching

Market analysis

German language (native/near-native)

English proficiency

Job description

About Aromatic 89

From a 12 m² space at home in 2016, Aromatic 89 has grown to a team of 80+ people, 1000+ B2B customers and 35+ franchise stores in Lithuania, Latvia, Estonia, Poland, Czech Republic, Armenia and Kosovo. In 2025, our turnover reached 5.35 million euros, and in four years it has grown almost fourfold. Our clients include companies such as Orlean, Circle K.

Our mission: to transform everyday spaces, cars, homes or business premises into memorable ones through scent. We manufacture all our products in Lithuania, operate in 14 European markets and aim to become one of the best-known fragrance brands in Europe. In 2027, we plan to reach a turnover of 12 million euros, and in 2030, the annual turnover should reach 50 million euros.

About the position

The Head of Sales will be responsible for Aromatic 89's sales strategy, team building, and sustainable business growth in Germany, Austria, and Switzerland.

Your goal is to establish Aromatic 89 in the DACH region by opening new wholesale, retail and distributor channels. You will identify priority segments, form a sales team, develop processes and be responsible for the implementation of sales targets. You will also personally participate in key negotiations and build long-term relationships with strategic partners.

What you will do

• You will develop and implement Aromatic 89 sales strategy in Germany, Austria and Switzerland.
• You will identify priority customer segments, sales channels, and development directions.
• You will form, develop and motivate a local B2B sales team.
• You will set sales goals and key performance indicators and ensure their implementation.
• You will create clear processes for finding new customers, selling, and building long-term cooperation.
• You will develop wholesale, retail and distributor channels.
• You will participate in negotiations with key potential customers and strategic partners.
• You will oversee a portfolio of key clients and ensure long-term sales growth.
• You will prepare sales forecasts, budgets and regular performance reports.
• You will analyze market trends, competitor actions, and commercial opportunities.
• Based on the data, you will evaluate the results and adjust your sales strategy.
• You will collaborate with different departments of the company to achieve common business goals.
• You will represent Aromatic 89 at key business meetings, exhibitions and other events.
• You will ensure that activities meet the requirements of local markets and the company's commercial standards.

What we expect

• At least 5 years of experience in B2B sales or business development, including at least 2 years leading a sales team.
• Proven track record in developing and implementing sales strategy and growing revenue.
• Experience in forming, developing and motivating a high-performance sales team.
• Good knowledge of the market and business environment of the Germany, Austria and Switzerland (DACH) region.
• Experience working with wholesalers, distributors, retail chains or strategic B2B clients.
• The ability to manage the entire sales process - from assessing market potential to creating long-term partnerships.
• Strong negotiation, commercial proposal preparation and high-level presentation skills.
• Ability to determine sales indicators, analyze results and prepare sales forecasts.
• Strategic and analytical thinking and the ability to make data-based decisions.
• Leadership, initiative and responsibility for the results of the team and the region.
• Ability to work independently in a rapidly growing international company.
• Native or near-native level of German and excellent knowledge of English.
• Opportunities to regularly travel to business meetings and business trips in the DACH region.
• Experience in the fragrance, cosmetics, perfumery or other consumer goods sector would be a great advantage.

What we offer

Expenses at the company's expense: from sending product samples to business trips and business trips - all work-related expenses are paid by us.

Work kit: we provide a personal computer and a phone.

Professional growth: We allocate 500 euros per year to each team member for training and self-development, such as courses, conferences, books, or a mentor.

Opportunity to build from scratch: you will have real influence on the DACH region's sales strategy, team and long-term development of Aromatic 89.

Career path: As the regional results and team grow, you will have the opportunity to take on broader responsibility for international markets.

Exclusive offers: team members can purchase all Aromatic 89 products at special prices.

Flexible working hours: You will work remotely, combining strategic work with meetings and travel.

Team celebrations: Christmas parties and other joint events, to which we also invite those working remotely.

Annual outing: once a year we all get together - we work and relax together for a few days.

Invitation to Klaipėda: you will see how our fragrances are born and meet the team in person.

Birthday: We send a fragrance set and give you a day off.