Senior Manager Commercial Self-Service & SMB (m/f/d)

Bertelsmann; Hamburg; On-site; EUR 85,000 - 120,000; Full time

Job summary

RTL AdAlliance is seeking a Sr. Manager Self-Service & SMB to drive day-to-day commercial execution across SMBs, retailers, and international buyers. You will enable sales teams, shape revenue strategies, and foster partner-led growth across Europe.

The role requires 3–5 years in digital advertising or ad-tech, a strong revenue mindset, and fluency in German and English; travel across Europe is expected. Location flexibility includes Hamburg, Cologne, or Munich.

Qualifications

• Commercial drive and sales/business development experience in digital advertising or ad-tech.
• Ability to contribute to revenue growth and scalable sales motions.
• Clear view of SMB, mid-market, retail, agency, national, international opportunities in premium video/digital advertising.
• Comfort with self-service and automation-led models and translating product capability into client value.
• Hands-on, structured and collaborative, able to drive workstreams with multiple teams.
• Fluent German and English; additional European languages are a plus.

Responsibilities

• Support the build-up of a European self-service growth engine by driving day-to-day commercial execution, sales enablement, and business development across SMBs, retailers, national and international buyers, and selected sales partnerships.
• Act as a commercial sparring partner for self-service clients and internal sales teams, including SMBs, retailers, agencies, mid-market advertisers, and partner-led growth opportunities.
• Provide hands-on commercial consulting, enablement, and best-practice sharing across markets, helping sales teams turn self-service into a repeatable revenue model.
• Support business development and re-selling through selected third-party sales partners, including partner onboarding, enablement, and day-to-day relationship management.
• Develop and adapt sales narratives, value propositions, packaging input, and go-to-market materials for premium video, ATV, CTV, and digital inventory in a self-service environment.
• Collaborate closely with product & platform team, client success, and managed sales teams to turn market feedback, automation potential, and commercial bottlenecks into practical growth initiatives.
• Contribute to positioning RTL AdAlliance’s self-service offer as a credible European alternative to GAFA and other platforms by preparing commercial updates, insights, and recommendations.

Skills

Commercial drive

Revenue growth

Market understanding

Automation orientation

Independent operator

German & English

Job description

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences.With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.

Job Description

Your Responsibilities

Support the build-up of a European self-service growth engine by driving day-to-day commercial execution, sales enablement, and business development across SMBs, retailers, national and international buyers, and selected sales partnerships. The “Sr. Manager Self-Service & SMB” helps connect today’s Ad Manager and SME activities into one coherent commercial approach, supports automation as a growth and cost-efficiency lever, and contributes to unlocking new European revenue potential.

• Commercial execution, revenue support & business steering
  • Translate commercial priorities into concrete sales activities across SMBs, retailers, national and international buyers, sales partnerships, licensing, and new business.
  • Support market prioritization, client segmentation, revenue targets, sales motions, and scalable playbooks in close alignment with the Head of Commercial Self-Service & SMB and relevant sales stakeholders.
  • Support pipeline tracking, forecasting, business case monitoring, and revenue transparency to help build a scalable and commercially relevant self-service business.
• Act as a commercial sparring partner for self-service clients and internal sales teams, including SMBs, retailers, agencies, mid-market advertisers, and partner-led growth opportunities.
• Provide hands‑on commercial consulting, enablement, and best-practice sharing across markets, helping sales teams and partners turn self-service into a repeatable revenue model.
• Support business development and re‑selling through selected third-party sales partners, including partner onboarding, enablement, and day‑to‑day relationship management.
• Develop and adapt sales narratives, value propositions, packaging input, and go‑to‑market materials for premium video, ATV, CTV, and digital inventory in a self‑service environment.
• Collaborate closely with product & platform team, client success, and managed sales teams to turn market feedback, automation potential, and commercial bottlenecks into practical growth and efficiency initiatives.
• Contribute to positioning RTL AdAlliance’s self‑service offer as a credible European alternative to GAFA and other unified‑advertising platforms by preparing commercial updates, insights, and recommendations.

Location : Can be Hamburg, Cologne or Munich

Qualifications

Your Profile

• Commercial drive: solid sales and business‑development experience in digital advertising, ad‑tech, self‑service, programmatic, or broadcaster‑related digital businesses with approx. 3-5 years of relevant experience. Willingness to travel across Europe.
• Revenue mindset: ability to contribute to revenue growth, support scalable sales motions, and translate platform capabilities into clear commercial value.
• Market understanding: clear view of SMB, mid‑market, retail, agency, national, international, and partner‑led sales opportunities in premium video, ATV, CTV, and digital advertising.
• Automation orientation: comfort with self‑service and automation‑led models, including the ability to translate product capability into client value, efficiency, and growth.
• Independent operator: hands‑on, structured, and collaborative, able to drive workstreams independently and work effectively with product, platform, intelligence, client success, and managed sales teams.
• Language skills: fluent German and English; additional European languages are a plus.