Head of Communications & PR

WorkGenius Group; München; On-site; EUR 90,000 - 130,000; Full time

Job summary

WorkGenius Group in Munich is seeking an experienced Head of Communications & PR to lead corporate communications, PR and digital presence.

You will own the communications strategy, translate complex technical topics for investors, partners, customers, and potential employees, and work with the CEO and leadership team to shape the brand.

This hands-on leadership role combines strategy with execution, establishing scalable processes and driving measurable communications KPIs.

Qualifications

• 5+ years in corporate communications, PR, or content strategy
• Ability to translate technical topics for non-technical audiences
• Excellent written and verbal German and English
• Proven media relations and earned media experience
• Strong digital channel management, especially LinkedIn
• Autonomous, proactive with strong organizational skills

Responsibilities

• Develop and execute the company's digital communications and content strategy across its website, LinkedIn, and other relevant social media platforms.
• Manage website content, structure, messaging, and ongoing updates in collaboration with external web developers.
• Create editorial calendars, social media content, and audience engagement initiatives.
• Produce articles, thought leadership pieces, corporate updates, and investor-facing announcements.
• Collaborate with external design partners to maintain consistent visual branding across digital channels.
• Monitor digital performance and optimise content strategies based on engagement, reach, and other relevant metrics.
• Develop and execute a PR and media relations strategy to strengthen brand awareness and industry positioning.
• Build and maintain relationships with journalists, editors, and media outlets across aerospace, aviation, logistics, energy, and technology sectors.
• Draft and distribute press releases covering company milestones, funding announcements, partnerships, and product developments.
• Identify opportunities for earned media coverage, interviews, and thought leadership initiatives.
• Prepare senior leadership for media engagements through messaging frameworks, Q&A preparation, and spokesperson coaching.
• Monitor industry developments, competitor coverage, and emerging media opportunities.
• Coordinate the company's participation in industry events, conferences, and trade fairs, including content preparation and follow-up communications.
• Support conference appearances, speaker submissions, panel discussions, and keynote opportunities.
• Develop investor presentations, partner materials, and other external-facing corporate content in collaboration with senior leadership.
• Ensure consistent messaging across events and external stakeholder interactions.
• Establish and maintain brand guidelines to ensure consistency across all external communication channels.
• Manage external agencies, freelancers, and creative partners as required.
• Collaborate closely with the leadership team to align communications priorities with business objectives.
• Track and report communications KPIs, including reach, engagement, media coverage, and sentiment.

Job description

Our client is an innovative company operating in the aerospace and advanced air mobility industry, developing next-generation cargo aircraft and unmanned aerial systems for demanding logistics applications.

They are looking for an experienced and hands-on Head of Communications & PR to lead their corporate communications, public relations, and digital presence.

In this role, you will take ownership of the company's communications strategy, translating complex technical concepts into clear, engaging, and compelling narratives for investors, industry partners, potential customers, and prospective employees.

Working directly with the CEO and leadership team, you will oversee digital content, media relations, corporate announcements, industry events, and brand positioning.

This is a hands-on leadership role combining strategic planning with direct execution, offering the opportunity to shape the company's public image and establish scalable communications processes.

Key Responsibilities

Digital Communications & Content Strategy

• Develop and execute the company's digital communications and content strategy across its website, LinkedIn, and other relevant social media platforms.
• Manage website content, structure, messaging, and ongoing updates in collaboration with external web developers.
• Create and manage editorial calendars, social media content, and audience engagement initiatives.
• Produce high-quality content, including articles, thought leadership pieces, corporate updates, and investor-facing announcements.
• Collaborate with external design partners to maintain consistent visual branding across digital channels.
• Monitor digital performance and optimise content strategies based on engagement, reach, and other relevant metrics.

Public Relations & Media Management

• Develop and execute a PR and media relations strategy to strengthen brand awareness and industry positioning.
• Build and maintain relationships with journalists, editors, and media outlets across aerospace, aviation, logistics, energy, and technology sectors.
• Draft and distribute press releases covering company milestones, funding announcements, partnerships, and product developments.
• Identify opportunities for earned media coverage, interviews, and thought leadership initiatives.
• Prepare senior leadership for media engagements through messaging frameworks, Q&A preparation, and spokesperson coaching.
• Monitor industry developments, competitor coverage, and emerging media opportunities.

Events & Industry Presence

• Coordinate the company's participation in industry events, conferences, and trade fairs, including content preparation and follow-up communications.
• Support conference appearances, speaker submissions, panel discussions, and keynote opportunities.
• Develop investor presentations, partner materials, and other external-facing corporate content in collaboration with senior leadership.
• Ensure consistent messaging across events and external stakeholder interactions.

Brand Management & Stakeholder Collaboration

• Establish and maintain brand guidelines to ensure consistency across all external communication channels.
• Manage external agencies, freelancers, and creative partners as required.
• Collaborate closely with the leadership team to align communications priorities with business objectives.
• Track and report communications KPIs, including reach, engagement, media coverage, and sentiment.

Your Profile

Required Qualifications

• At least 5 years of professional experience in corporate communications, public relations, content strategy, or a related field, ideally combining agency and in-house experience.
• Demonstrated ability to communicate complex technical topics clearly and effectively to non-technical audiences.
• Excellent written and verbal communication skills in German and English, with the ability to produce publication-ready content in both languages.
• Proven experience building media relationships and securing earned media coverage in relevant publications.
• Strong experience managing digital communication channels, particularly LinkedIn, including content creation, community engagement, and performance analysis.
• Ability to independently develop and execute communication strategies, manage competing priorities, and make decisions autonomously.
• A proactive, hands-on approach with strong organisational skills and a high degree of ownership.

Preferred Qualifications

• Experience in aerospace, aviation, advanced air mobility, deep tech, industrial technology, energy, logistics, or related technical industries.
• Previous experience in startup or fast-growing environments, particularly involving funding announcements, product launches, or evolving business strategies.
• An established network of journalists, editors, or relevant media contacts within the aerospace, UAV, industrial technology, or wider DACH media landscape.
• Experience preparing and supporting C-level executives for media appearances and investor communications.
• Experience coordinating external agencies, creative partners and content production workflows.