Head of Retail Media (all genders)

Eurowings Digital GmbH; Köln; On-site; EUR 90,000 - 110,000; Full time

Job summary

Eurowings Digital GmbH seeks an entrepreneurial Head of Retail Media to own the end-to-end P&L, drive revenue, and build partnerships with advertisers, agencies, and destinations. You will shape strategy and execute hands-on to grow Eurowings Media across digital, onboard, and partner channels.

You will lead a cross-functional team, manage the ad tech ecosystem, ensure privacy and brand safety, and deliver scalable monetisation plans with a strong customer focus.

Qualifications

• Several years of experience in retail media, digital advertising, publisher monetisation or ad tech with responsibility for P&L and revenue growth.
• Proven success scaling and monetising media or audience-led businesses.
• Strong analytical, commercial and communication skills.

Responsibilities

• Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance.
• Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners.
• Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business.
• Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities.
• Develop a travel media portfolio across digital, onboard and partner channels.
• Leverage first-party data to create audience and targeting solutions.
• Establish measurement frameworks for campaign performance, engagement and brand impact.
• Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers.
• Build efficient operations for campaign delivery, reporting, billing and partner support.
• Ensure privacy, compliance, brand safety and an excellent customer experience.
• Lead a high-performing team and strengthen Eurowings market presence and reputation.

Skills

P&L ownership

Revenue growth

Commercial strategy

Partnerships

Leadership

Analytical skills

German fluency

English fluency

Ad tech knowledge

GDPR awareness

Tools

None

Job description

As Head of Retail Media (all genders), you will lead the business end-to-end, owning its P&L, strategy, and growth. You will drive revenue, build partnerships with advertisers, agencies, and destinations, and strengthen Eurowings’ position as a leading travel media partner. This entrepreneurial role combines commercial leadership with hands‑on execution.

Tasks

What you’ll do

• Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
• Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners

• Lead the scale‑up and launch of Eurowings Media products, building a profitable and scalable business
• Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
• Develop a travel media portfolio across digital, onboard and partner channels
• Leverage first‑party data to create audience and targeting solutions
• Establish measurement frameworks for campaign performance, engagement and brand impact
• Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
• Build efficient operations for campaign delivery, reporting, billing and partner support
• Ensure privacy, compliance, brand safety and an excellent customer experience
• Lead a high‑performing team and strengthen Eurowings market presence and reputation

Requirements

What you’ll need

• Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
• Proven success scaling and monetising media or audience‑led businesses
• Strong analytical, commercial and communication skills

• Strong network across advertisers, brands and agencies; travel experience is a plus
• Expertise in digital advertising, media sales, audience data and measurement
• Experience driving commercial growth, new revenue streams and sales operations
• Knowledge of GDPR and data privacy
• Experience leading teams and senior stakeholders
• Fluent German and English

What you’ll bring

• Entrepreneurial mindset and commercial ownership
• Strategic thinker with hands‑on execution skills
• Strong stakeholder management and collaboration
• Customer‑focused approach balancing revenue and experience
• Leadership style that develops talent and drives performance

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

Learn more