Head of Marketing & Brand (m/f/d)

RABOT Energy DE GmbH; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading energy company in Berlin seeks a Marketing, Brand & Communications leader to enhance its growth in the sustainable energy sector. The candidate will build a strong marketing team and manage various channels effectively. They should have over six years of experience in marketing, with proven team leadership skills and a specific focus on both online and offline strategies. Knowledge of the German language and a hands-on approach to performance marketing are essential. Join us in transforming energy consumption with innovative solutions.

Leistungen

Attractive salary

Equity package

Growth budget

Modern benefits

Qualifikationen

• 6+ years in Marketing/Brand/Comms with 3+ years of people leadership.
• Proven track record launching channels across online and offline.
• German language skills required; business-fluent English.

Aufgaben

• Build and lead a high-performing Marketing, Brand & Communications team.
• Own all marketing channels end-to-end and establish impactful testing.
• Drive the performance marketing engine across various platforms.

Kenntnisse

Leadership skills

Performance marketing

Media relations

Creative targeting

CRM optimization

Jobbeschreibung

Why This Role Matters

We’re a fast - growing scale - up reshaping how people use and pay for electricity.

Our smart energy tariffs make energy more flexible and more a : ordable. Most people don’t even know this is possible yet — or how they benefit. That’s where you come in.

Backed by €35M+ from leading VCs and trusted by 150,000+ customers across B2C and B2B , we’re scaling fast. Marketing, Brand & Communications will be a key lever to accelerate that growth and deepen our market position.

This isn’t a typical D2C playbook. The category is complex, often overlooked — and full of potential. You won’t just manage CPAs; you’ll build the growth engine across online and offline, f rom strategy to impactful hands - on execution.

What You’ll Do

• Build and lead a high - performing Marketing, Brand & Communications team ( currently 7 FTE) ; hire, coach, set goals, and develop the operating model further.
• Own all marketing channels end - to - end across Online as well as Offline and establis h a setup that allows continuous testing to identify t he most impactful playbooks ; rather five sharp tests a month vs. one “perfect” quarterly campaign.
• Own and Develop Rabot’s brand : positioning, narrative, identity — establish Rabot Energy as a leading B2C & B2B sustainable energy brand.
• Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel.
• Own PR / Communications : messaging & narrative architecture, media relations, creator / influencer and partnership strategy, a nd issues / crisis comms playbook.
• Strengthen lifecycle / CRM (email, push, in - app, referral) to improve activation, retention, and LTV
• Pilot and scale non - digital growth plays — OOH, print, experiential / PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word - of - mouth growth.
• Drive our P erformance Marketing engine across Meta, n ative , paid search and affiliates and e xplore new channels (TikTok, Reddit, YouTube Demand Gen, creators, partnerships ) — and stop what doesn’t work.
• Become our Rabot spokesperson and repre sent across Media and conferences.
• Own measurement & economics : attribution, incrementality, LTV / CAC, payback, and a transparent KPI stack.

What You Bring

• 6 + years in Marketing / Brand / Comms with 3 + years people leadership ; you’ve built teams and upgraded talent.
• From 0→1 and 1→n : proven track record launching channels across online and offline and scaling them profitably with a hands - on mentality .
• Deep Meta and / or native expertise; SEO (and ideally GEO / AI Overviews ) exposure is a strong plus.
• Hands - on performance chops across creative, targeting, bidding, landing pages, and funnel design.
• PR / Comms experience : media strategy, narrative development, spokesperson enablement, and crisis readiness.
• Test - and - learn leader : bold bets, clear hypotheses, clean readouts; you know when to A / B vs. ship.
• Operates well in ambiguous, fast - changing environments; brings structure without slowing things down.
• A builder’s mindset : resourceful, experimental, outcome obsessed.
• German language skills required; Business-fluent English

Nice to have

• Experience in regulated or utility - adjacent categories (energy, fintech, telco, mobility).
• Experience with MMM, incrementality, server - side tracking , and privacy - safe growth.

About us

Rabot Energy is an independent supplier of 100 % renewable energy , offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning!

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes, RABOT Energy actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward.

"Be part of something unique, the first of its kind in Germany. Join us at RABOT Energy and seize abundant growth opportunities in the thriving world of green energy. We're a team that believes in the power of our mission, and we're looking for individuals with the passion to match ours!”

Jan Rabe, CEO

At Rabot Energy, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy.

The Details

• Location : Berlin
• Reporting to : Chief Commercial Officer (CCO).
• Comp & benefits : Attractive salary and meaningful equity package, growth budget, and modern benefits