Head of Marketing

Optiplay; Deutschland; On-site; EUR 90,000 - 150,000; Full time

Job summary

Optiplay is seeking a Head of Marketing to drive growth across our iGaming game portfolio, shaping brand positioning, global PR, lead-gen campaigns, and tradeshow presence to heighten visibility with operators and players.

You will lead a global marketing team, own budgets, set strategy and KPIs, supervise digital and content efforts, monitor market trends, and coordinate events at ICE, iGB, SiGMA, ensuring consistent visuals across all promo assets.

Qualifications

• 3+ years of marketing experience in iGaming
• Deep understanding of B2B marketing dynamics in the slots/casino ecosystem
• Strong experience in budget allocation, performance analytics, and KPI tracking
• Hands-on expertise in digital channels (SMM, SEO, Email) and international trade shows (ICE, iGB, SiGMA)
• Strategic mindset with the ability to execute quickly
• Fluency in English (written and spoken)

Responsibilities

• Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs
• Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI
• Brand & PR Ownership: Elevate brand recognition, manage industry reputation, and build relationships with iGaming media, partners, and influencers
• Digital & Content Leadership: Coordinate digital marketing efforts, including SMM, SEO, email campaigns, and content strategy
• Market & Competitor Intelligence: Dive into market trends, analyze competitors, and identify new growth channels
• Team Leadership: Build, mentor, and inspire a high-performing marketing team
• Events & Trade Shows: Plan and lead presence at international iGaming events to maximize networking opportunities
• Visual Identity & Design Oversight: Collaborate with designers to ensure consistent visuals across promo materials

Skills

Marketing Strategy

Budget Management

Brand & PR

Digital Marketing

Content Marketing

B2B Marketing

Event Management

Team Leadership

English Fluency

Job description

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

What you’ll do

• Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;


• Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;


• Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;


• Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;


• Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;


• Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;


• Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;


• Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

What you bring

• 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;


• Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;


• Strong experience in budget allocation, performance analytics, and KPI tracking;


• Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);


• Strategic mindset combined with the ability to execute quickly without unnecessary red tape;


• Fluency in English (written and spoken).

Nice to have

• Established network of iGaming media contacts, affiliates, and event organizers;


• Experience working directly with game studios or casino operators;


• Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;


• Strong visual eye and experience briefing/managing visual content production.