Creative Marketing Lead

PowerUp Talent; Berlin; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading mobile game studio in Berlin is seeking a Creative Lead to drive user acquisition and marketing strategies for their game lineup. In this role, you will lead a team of talented creators, collaborating closely with user acquisition specialists. The ideal candidate has at least 5 years of experience in performance marketing within the mobile gaming industry and a strong artistic background. This full-time position offers an opportunity to innovate and shape impactful marketing campaigns.

Qualifications

• At least 5 years of experience in marketing or performance creative roles, particularly in mobile gaming.
• Experience managing a creative team of 3 or more members.
• Fluency in English, both written and spoken.

Responsibilities

• Lead the creative process from concept to execution.
• Manage and inspire a team of creative talents.
• Collaborate with external agencies to ensure timely delivery.
• Evaluate campaign effectiveness using performance data.
• Innovate creative ideas and strategies.
• Ensure alignment of creative strategies with business goals.

Skills

Creative strategy development

Leadership and team management

Data analysis and performance marketing

Artistic skills

Excellent communication

Job description

We are partnering with a recognised mobile game developer to spot a visionary Creative Lead who will steer the development and execution of engaging user acquisition and marketing creatives for their mobile game lineup.

You will head up a skilled team of playable ad creators, motion designers, and artists. Working hand-in-hand with our user acquisition specialists, you will craft data-informed creative strategies, harnessing performance insights and market trends to produce compelling advertisements that attract and delight audiences worldwide.

This role calls for a blend of creative ingenuity, operational mastery, and strategic insight to ensure our marketing assets continually stand out and perform.

Key Responsibilities

• Lead the end-to-end creative process, from initial analysis and concept development to polished execution, aligning with acquisition targets and company objectives.
• Manage and inspire a team of creative talents, including motion designers, playable ad developers, and 2D/3D artists; focusing on growth through mentorship and recruitment.
• Maintain smooth collaborations with external agencies and freelancers, ensuring high standards and timely delivery of assets.
• Use performance data and analytics to evaluate campaign effectiveness, refine creative strategies, and optimise key metrics.
• Innovate by brainstorming and implementing fresh ideas and approaches, staying ahead of trends in mobile game marketing and creative design.
• Work closely with user acquisition, ASO, and product teams to ensure creative strategies support overall business goals.
• At least 5 years of experience in marketing or performance creative roles, within the mobile gaming industry.
• Proven leadership in managing a creative team of 3 or more members, with experience overseeing motion designers, playable ad developers, and visual artists; managing external partners is a plus.
• Deep understanding of the full creative production cycle, from research and ideation to final delivery, across multiple projects.
• Strong analytical acumen, with a track record of leveraging data and market insights to inform creative decisions.
• Artistic background.
• Excellent communication skills and fluency in English, both written and spoken.

Qualifications

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Project Management, Marketing, and Art/Creative
• Industries: Computer Games, Advertising Services, and Marketing Services

Note: This summary excludes boilerplate or unrelated listings and focuses on the responsibilities and requirements for the Creative Lead role.