Marketing Manager for Germany

BettingJobs; Deutschland; Remote; EUR 55,000 - 75,000; Full time

Job summary

A leading iGaming operator is seeking a Marketing Manager for Germany to develop and implement strategic marketing initiatives. This remote role requires a Bachelor’s degree in Marketing, a min of 5 years' experience in a senior marketing role, and proficiency in both German and English. The candidate should be passionate about sports and the online gaming industry, with proven leadership and analytical skills. This full-time position offers an opportunity to lead a local marketing team and make a significant impact on marketing strategies.

Qualifications

• At least 5 years’ experience in a senior marketing role, ideally in the online sector.
• Strong passion for sports and the online gaming industry.
• Business-oriented mindset with entrepreneurial spirit.

Responsibilities

• Define key marketing targets in alignment with financial KPIs.
• Develop tactical marketing plans, including brand positioning.
• Monitor and evaluate performance of all marketing activities.

Skills

Native-level German

Excellent English

Analytical skills

Leadership abilities

Creative flair

Teamwork ethos

Education

Bachelor’s degree in Marketing or related field

Job description

Senior Recruitment Consultant at Bettingjobs.com

BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Marketing Manager for Germany to join their team, based remotely in Germany.

Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.

Responsibilities

• Define key marketing targets (e.g. site traffic, new users, conversion rates, CPA, player value) in alignment with the Country Manager and overall financial KPIs
• Develop tactical marketing plans, including brand positioning, media strategy (types, channels, formats), and campaign planning
• Oversee the creation and localisation of marketing materials (TV, ATL, BTL, digital, on-site) with external creative agencies to ensure alignment with local audience needs
• Propose, implement, and monitor the local marketing budget, ensuring efficient spend and performance tracking
• Collaborate with HQ product teams to tailor products and services to local market standards and expectations
• Coordinate local and central content teams to maintain high-quality and consistent communications across all touchpoints
• Monitor and evaluate the performance of all marketing activities (TV/ATL, digital, affiliate, on-site), ensuring KPIs are met and adjusting strategy as needed
• Track and report on competitor activity in marketing, product, and compliance; lead local media and market research and support global research rollouts
• Manage local and international agencies and partners for campaign execution
• Prepare detailed reports and strategic insights for the Country Manager and senior leadership
• Ensure all marketing initiatives comply with local legal and regulatory frameworks
• Lead, support, and grow the local marketing team; act as a key representative of the company both internally and externally

Requirements

• Bachelor’s degree in Marketing or a related field
• At least 5 years’ experience in a senior marketing role, ideally in the online sector
• Native-level German and excellent English
• Strong passion for sports and the online gaming industry
• Business-oriented mindset with entrepreneurial spirit
• Excellent analytical and data-driven decision-making skills
• Creative flair with the ability to execute innovative, KPI-driven projects
• Hands-on, proactive approach with a strong teamwork ethos
• Exceptional communication and leadership abilities to align and motivate teams

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

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