Head of Global Marketing

New Chapter Executive Search GmbH; Baden-Württemberg; On-site; EUR 100,000 - 130,000; Full time

Benefits offered by this job

Strategic ownership

International culture

Supportive executive team

Job summary

A dynamic software company in Germany is seeking a Head of Global Marketing to drive their international growth. You will lead the marketing strategy, enhance brand visibility, and develop a high-performing team. The ideal candidate has robust B2B SaaS marketing leadership experience and fluency in both English and German. This full-time role offers strategic ownership and substantial executive support within an open, international culture.

Qualifications

• Proven experience in leading B2B SaaS marketing in scale-up settings.
• Ability to create brands in complex markets.
• Familiarity with healthcare or regulated industries is advantageous.

Responsibilities

• Lead the development of global marketing strategies and execution.
• Own the brand and manage campaigns across all regions.
• Mentor and grow the marketing team.

Skills

B2B SaaS marketing leadership

Brand building

Leadership and team development

Fluent English

Fluent German

Job description

Overview

Our client is a fast-growing software company transforming how healthcare is delivered — with cutting-edge technology, strong traction across Europe, and ambitious international expansion plans.

We’re looking for a Head of Global Marketing (f/d/m) to rethink how they show up in the world. Someone who brings fresh ideas, strategic clarity, and a deep understanding of how to scale a B2B SaaS business internationally — especially into new markets across the Nordics, Baltics, and Asia.

Your Mission

Lead the global marketing strategy and help them scale internationally. Key responsibilities:

• Own brand, campaigns, and demand gen across all regions
• Build a distinct, consistent brand identity
• Drive go-to-market efforts in Nordics, Baltics, and Asia
• Elevate visibility beyond typical trade show playbooks
• Align with Sales & Product to speak directly to clinicians, not just IT
• Mentor and grow a high-performing marketing team (~5 FTE)
• Launch impactful campaigns across digital, events, and media

What You Bring

• Proven B2B SaaS marketing leadership (esp. scale-up environments)
• Experience building brands in new, complex markets
• Healthcare or regulated industry know-how a big plus
• Creative, challenger mindset with a bias for action
• Strong leadership and team development skills
• Fluent English and German are a must

What They Offer

• Strategic ownership with full executive support
• A product that matters, and a team ready to scale
• Open, international culture that rewards bold thinking

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development