Gaming Marketing Manager (m-f-d)

HP Deutschland GmbH; Böblingen; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working hours

30 paid leave days

Company pension plans

Bike leasing

Wellness initiatives

Job summary

HP Deutschland GmbH is seeking an experienced Gaming Marketing Manager (m-f-d) to lead the Gaming Marketing business across the DACH region. This hands-on role requires strategic ownership and end-to-end execution across multi-channel marketing, events, partnerships and creator programs.

You will translate gaming culture into relevant, engaging, and commercially successful campaigns, driving revenue and market share while collaborating with cross-functional teams and external partners.

Qualifications

• 6+ years of marketing experience in gaming or related industries.
• Fluency in German and English.
• Hands-on experience with influencer-led campaigns and multi-channel marketing.

Responsibilities

• Define and execute the local Gaming Marketing strategy for DACH.
• Lead end-to-end marketing planning across annual/quarterly cycles.
• Drive brand, campaigns and demand creation across channels.
• Own GTM plans for gaming product launches and lifecycle marketing.
• Lead gaming events, partnerships and creator programs.
• Coordinate cross-functional stakeholders to align marketing with commercial goals.

Skills

Gaming marketing

Audience insights

Brand campaigns

Go-to-market planning

Creator/ influencer programs

Cross-functional leadership

Tools

Agency management

Campaign analytics

Job description

We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.

We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.

This is a hands‑on role with real ownership, from defining the strategy to bringing it to life and driving measurable results.

Key Responsibilities

1. 1. Strategy & Business Ownership

   Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities

   Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment

   Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions

   Act as the central Gaming Marketing lead for the DACH market

2. 2. Audience Insights & Market Intelligence

   Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions

   Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency

   Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities

3. 3. Brand, Campaigns and Demand Creation

   Build and strengthen long‑term brand positioning within the gaming category through culturally relevant marketing

   Lead integrated, multi‑channel campaigns across brand, performance, retail, e‑commerce and digital touchpoints

   Guide creative development and storytelling to ensure a consistent, compelling and high‑quality brand experience

   Apply a test‑and‑learn approach and optimise activity based on measurable results

4. 4. Product Launch and Lifecycle Marketing

   Own the local go‑to‑market plan for gaming product launches, including execution and performance tracking

   Coordinate launch plans across Category, Sales, Retail, e‑commerce, media, creators, social and agency partners

   Manage the marketing lifecycle from launch through sell‑through, maintaining visibility and demand beyond launch moments

5. 5. Gaming Events and Experiences

   Lead gaming events ranging from retail and community activations to complex, large‑scale gaming and esports programs.

   Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on‑site execution and post‑event reporting

   Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners

   Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations

6. 6. Sponsorships and Gaming Partnerships

   Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives

   Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organisations

   Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment

   Manage relationships with partners such as Prime League and comparable leagues or organisations

7. 7. Creator, Social and Content Marketing

   Develop and own the DACH gaming social‑channel strategy, channel role and content approach

   Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth

   Turn product launches, events, partnerships and gaming priorities into platform‑relevant, social‑first content

   Plan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement

   Monitor and optimise reach, engagement, audience growth, traffic, conversion and business contribution

8. 8. Media and Performance Marketing

   Own the gaming media strategy and campaign briefs across brand and performance activity.

   Work with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworks

   Drive a performance and conversion mindset while balancing short‑term demand generation with long‑term brand growth

   Monitor campaign performance and optimise investment based on agreed KPIs and business outcomes

9. 9. Commercial and Cross‑functional Leadership

   Partner with Retail Sales, Category, e‑commerce and other key teams to connect marketing plans with commercial priorities

   Lead integrated planning and coordinate cross‑functional stakeholders from brief through execution

   Manage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomes

   Own budget planning, tracking and financial discipline across gaming marketing investments

10. 10. Measurement and Optimization

    Define success measures for brand, campaign, channel, event, partnership and commercial performance

    Monitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investment

    Turn performance results and learnings into clear recommendations for future activity

What Success Looks Like

• Strong and consistent growth in gaming revenue and market share
• High‑impact, best‑in‑class campaigns across all channels and touchpoints
• Measurable improvements in brand awareness, engagement, and conversion
• Effective integration across retail, e‑tail, and digital environments
• Strong cross‑functional alignment and execution excellence

Key Qualifications

• 6+ years of experience in marketing within gaming, consumer electronics, or related industries
• Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies
• Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches
• Hands‑on experience working with creator and influencer‑led marketing programs
• Experience leading integrated, multi‑channel marketing campaigns
• Solid business acumen with experience contributing to revenue and commercial targets
• Strong stakeholder management skills with the ability to operate in complex, cross‑functional environments
• Experience managing agencies and external partners
• Fluency in German and English

Preferred Experience

• Strong understanding of the gaming ecosystem, community dynamics, and industry trends
• Experience running large‑scale gaming events, such as gamescom
• Experience in go‑to‑market planning for hardware or tech products

What do we have to offer?

• Employee‑oriented corporate culture - our «HP Way»: We value enthusiasm, regular feedback, trust and respect within our teams. We want to promote meaningful innovation within each and every employee by giving them the opportunity to grow from their mistakes and get new inspirations through collaboration in our regional/global teams.
• A well‑adjusted work‑life‑balance due to flexible working hours and home office regulations.
• Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long‑term time account, bike leasing, employee counselling programs, wellness initiatives etc.
• Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e‑learning platforms.
• Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organise interesting trainings and after‑work events to expand your network.