Head of Growth

3Search; Deutschland; Vor Ort; GBP 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Equity

Zusammenfassung

3Search is seeking a Head of Performance for the German market. This remote-first leadership role requires native German, a deep understanding of German consumers, and proven DTC growth expertise.

You will own growth strategy, optimize CAC, and drive multi‑channel expansion while collaborating with product and CRO specialists. The position offers an equity component and a £70,000–£90,000 salary range with UK-based remote working and occasional travel to Germany.

Qualifikationen

• Native-level or fluent German with strong knowledge of German consumers and the local market.
• Proven DTC performance marketing experience within a consumer-facing digital business.
• Deep hands‑on expertise in Paid Search and/or Paid Social.
• Experience managing significant budgets.
• Strong analytical and CRO skills with funnel diagnostic ability.
• Commercial judgement balancing growth targets with CAC and profitability.

Aufgaben

• Improve paid search performance and identify opportunities to scale paid social.
• Partner with product and CRO specialists to diagnose and improve the conversion journey.
• Build a broader acquisition mix through structured testing and channel experimentation.
• Balance CAC, conversion, retention and profitability when allocating investment.
• Progress towards broader ownership of the German growth P&L as the market scales.
• Deliver measurable growth against CAC targets and unlock additional channels at scale.

Kenntnisse

German fluency

DTC performance marketing

Paid Search

Paid Social

Budget management

CRO & analytics

Commercial judgement

Health & Wellness sector knowledge

Subscription experience

Jobbeschreibung

?Head of Performance (Germany)

?DTC Health & Wellness

?UK-based (Remote first, occasional travel)

?£70,000 - £90,000 + Equity

Our client, a fast-growing DTC Health & Wellness brand, is looking for a Head of Performance to unlock the next stage of it's expansion in Germany. The market has reached a point where continued growth requires deeper performance marketing expertise, sharper experimentation and a more sophisticated approach to conversion.

You’ll inherit an established operation rather than start from zero, but there is significant headroom to improve acquisition efficiency, strengthen the customer journey and open new channels. As Head of Performance, you will own the growth strategy for the German market, combining strategic leadership with hands‑on performance marketing to deliver measurable, profitable growth.

This is particularly suited to someone who enjoys building rather than simply maintaining. You’ll have a small existing support structure, access to specialist product and conversion expertise, and the freedom to test where the next phase of growth will come from.

Please note, you need to be native/fluent in German and have a solid understanding of the German market as a consumer.

Role Highlights:

• Improve paid search performance while identifying opportunities to scale paid social
• Partner with product and CRO specialists to diagnose and improve the conversion journey
• Build a broader acquisition mix through structured testing and channel experimentation
• Balance customer acquisition costs, conversion, retention and profitability when allocating investment
• Progress towards broader ownership of the German growth P&L as the market scales
• Deliver measurable growth against CAC targets while unlocking at least one additional acquisition channel at meaningful scale.

You Will Need:

• Native-level or fluent German with strong knowledge of German consumers and the local market
• Proven DTC performance marketing experience within a consumer-facing digital business
• Deep hands‑on expertise in Paid Search and/or Paid Social
• Experience managing significant budgets
• Strong analytical and CRO skills, with the ability to diagnose funnel performance and prioritise testing
• Commercial judgement to balance ambitious growth targets with CAC, efficiency and profitability
• Experience within Health & Wellness, Digital Health or another regulated sector would be a bonus
• Subscription experience would also be ideal

Due to a high number of applicants, we are only able to respond to successful candidates