Head of Customer Lifecycle Management

every®; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Every is seeking a Head of CLM to own the customer lifecycle end-to-end and turn CRM into the strategic driver of retention and long-term value. You’ll lead the CRM team and co-own lifecycle strategy with Product and AI-guidance initiatives to help customers build healthier habits.

You’ll build scalable foundations, set the strategy, and scale the team as we grow in the DACH region, focusing on data-driven growth and measurable impact on LTV and CAC.

Qualifikationen

• Experience in a subscription or consumption-driven business.
• Strong data fluency and ability to translate analytics into actions.
• Proven track record leading CRM or lifecycle marketing teams.

Aufgaben

• Own end-to-end lifecycle strategy from acquisition to winback.
• Lead and grow the CRM team, shaping structure and setup for scale.
• Partner with Product, Acquisition, Brand, Ops and Customer Care to drive change.
• Define and measure incrementality, LTV, and CAC to prove impact.

Kenntnisse

CRM / lifecycle

Team leadership

Data fluency

Tools

Klaviyo

Shopify

Braze

Iterable

Jobbeschreibung

• Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing
• We’re looking for a Head of CLM (m/f/d) to own our customer lifecycle end-to-end and turn CRM from a campaign engine into the strategic driver of retention and long-term customer value. You’ll lead our CRM team, set the lifecycle strategy, and co-own one of our biggest growth bets: connecting CRM with our product’s account and AI-guidance experience to genuinely help customers build healthier habits
• This is a build role. Our foundations are young - you’ll set the strategy and the standard, but you’ll also roll up your sleeves in the first months to systematise what’s manual, shape the team, and put the scalable setup in place. You’ll love this role if you want the ownership of a Head-of seat and the impact of building something, not inheriting a finished machine
• Lifecycle strategy end-to-end - from new-customer conversion and onboarding through consumption, retention and winback, against clear meals-per-customer and LTV/CAC goals
• Consumption velocity - our biggest lever. Your core challenge is helping people build the habit and consume more regularly, to really feel the positive impact of the product
• Team leadership - lead, develop and build our CRM team (2 Senior CRM Managers + intern today), shaping the structure and setup to scale with our growth
• The CRM × account × AI-coach vision - co-own, with Product, the experience that puts customers in the driver’s seat of a healthier lifestyle — one of our top growth initiatives
• Reporting, testing & measurement - set the incrementality standard (holdouts, causal thinking, LTV) so we know what truly works
• Cross-functional partnership - work as a peer with Acquisition, Brand, Product, Ops and Customer Care to drive change

• Experience in a subscription or consumption-driven business (meal-kit, supplements, wellness, beverage, sports or similar)
• Tool-agnostic CRM depth (we run Klaviyo + Shopify; Braze / Iterable / similar all translate)
• A builder’s mindset - energised by setting up foundations and a team that scale, not only high-level strategy
• 7+ years in CRM / lifecycle marketing, with 3+ years leading a team - including managing experienced people
• Strong data fluency
• Based in Berlin. German is a strong plus - most of our customers are in the DACH region
• A genuine instinct for behaviour and habit change, and for putting the customer first
• Don’t tick every box? That’s okay – we still encourage you to apply.