Head of Customer Lifecycle Management (CLM) (m/f/d)

Every GmbH; Berlin; Hybrid; EUR 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Ownership from day one

Hybrid work model

Free lunches at the office

30% product discount

Public transport subsidy

30 days annual leave

Zusammenfassung

Every GmbH is seeking a Head of CLM to own the customer lifecycle end-to-end and transform CRM into a strategic driver of retention and long-term value.

You'll lead the CRM team, set lifecycle strategy, and co-own integration with product and AI-guidance experiences to help customers build healthier habits in a subscription business. This build role requires hands-on setup and scalable foundations.

Qualifikationen

• 7+ years in CRM / lifecycle marketing.
• Experience in a subscription or consumption-driven business.
• Strong data fluency.
• Tool-agnostic CRM depth with platforms like Klaviyo, Shopify; Braze / Iterable understood.
• Builder’s mindset with foundations and scalable teams.
• Customer-first mindset focused on behavior change.

Aufgaben

• Define end-to-end lifecycle strategy from onboarding to winback.
• Drive consumption velocity and daily active engagement.
• Lead and grow the CRM team (2 Senior CRM Managers + intern).
• Collaborate with Product, Acquisition, Brand, Ops, and Care.
• Establish incrementality standards and robust measurement.
• Partner with CRM, Account, and AI initiatives to align product experiences.

Kenntnisse

CRM / lifecycle marketing

Team leadership

Data fluency

Klaviyo

Shopify

Braze

Behavioral insights

German language

Tools

Klaviyo

Shopify

Braze

Jobbeschreibung

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.

We’re looking for a Head of CLM (m/f/d) to own our customer lifecycle end-to-end and turn CRM from a campaign engine into the strategic driver of retention and long-term customer value. You’ll lead our CRM team, set the lifecycle strategy, and co‑own one of our biggest growth bets: connecting CRM with our product’s account and AI‑guidance experience to genuinely help customers build healthier habits.

This is a build role. Our foundations are young – you’ll set the strategy and the standard, but you’ll also roll up your sleeves in the first months to systematise what’s manual, shape the team, and put the scalable setup in place. You’ll love this role if you want the ownership of a Head‑of seat and the impact of building something, not inheriting a finished machine.

Your responsibilities

• Lifecycle strategy end-to-end -from new-customer conversion and onboarding through consumption, retention and winback, against clear meals-per-customer and LTV/CAC goals.

• Consumption velocity -our biggest lever. Your core challenge is helping people build the habit and consume more regularly, to really feel the positive impact of the product.

• Team leadership -lead, develop and build our CRM team (2 Senior CRM Managers + intern today), shaping the structure and setup to scale with our growth.

• The CRM × account × AI‑co‑own, with Product, the experience that puts customers in the driver’s seat of a healthier lifestyle — one of our top growth initiatives.

• Reporting, testing & measurement -set the incrementality standard (holdouts, causal thinking, LTV) so we know what truly works.

• Cross‑functional partnership -work as a peer with Acquisition, Brand, Product, Ops and Customer Care to drive change.

What you bring

• 7+ years in CRM / lifecycle marketing, with 3+ years leading a team -including managing experienced people.

• Experience in a subscription or consumption‑driven business (meal‑kit, supplements, wellness, beverage, sports or similar).

• Strong data fluency

• Tool‑agnostic CRM depth (we run Klaviyo + Shopify; Braze / Iterable / similar all translate).

• A builder’s mindset -energised by setting up foundations and a team that scale, not only high‑level strategy.

• A genuine instinct for behaviour and habit change, and for putting the customer first.

• Based in Berlin. German is a strong plus -most of our customers are in the DACH region.

What we offer

• A high level of ownership in your role from day one

• A hybrid working model with a beautiful office in Kreuzberg

• Free lunches at the office

• 30% employee discount on Every products

• Subsidised Deutschlandticket and Urban Sports Club membership

• 30 days of annual leave