Head of CRM (gn)

The Quality Group; Hamburg; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Flexible hours

Remote work options

Employee discounts

Wellpass subsidy

Workation

Zusammenfassung

The Quality Group (TQG) in Germany seeks a Head of CRM to own CRM across DACH and international markets, building a data-driven lifecycle strategy focused on retention, repeat purchase, and CLV. You will lead automated, personalized journeys from welcome to win-back and scale them across multiple markets.

With 6+ years in CRM or lifecycle marketing and hands-on Klaviyo experience, you will drive KPI-driven decisions, expand to SMS/RCS channels, and mentor a growing CRM team while collaborating

Qualifikationen

• 6+ years in CRM or lifecycle marketing with leadership experience.
• Proven track record building CRM strategies that drive retention and CLV.
• Expertise in customer lifecycle management, segmentation, personalization, analytics.
• Hands-on with Klaviyo or similar CRM platforms; multi-market scaling.
• Strong leadership and strategic execution mindset; fluent German & English.

Aufgaben

• Define and own CRM & lifecycle strategy across DACH and international markets.
• Build automated, personalized customer journeys across welcome, post-purchase, replenishment, reactivation, win-back.
• Own CRM KPI framework and performance roadmap with measurable impact.
• Establish testing culture using A/B and incrementality to improve CRM.
• Expand CRM to SMS, RCS, and future channels with consistent experiences.
• Lead CRM team across DACH and international markets.
• Partner with eCommerce, Performance Marketing, Brand, Product, and International teams.
• Act as CRM voice in commercial decisions and raise CRM maturity.

Kenntnisse

CRM strategy

Lifecycle marketing

Data analytics

Leadership

Klaviyo

Multi-market rollout

German & English

Tools

Klaviyo

Jobbeschreibung

More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering50%+ YoY growthand serving more than2 million active DTC customers. We are on a clear trajectory to become a€1Bn brand by 2027.

Our growth has been built on a best-in-class influencer-led DTC model and a highly effective new customer acquisition engine. Our next major growth opportunity isretention: today, we lose around 36% of active customers year over year. Our ambition is to significantly reduce churn and unlock the full potential of customer lifetime value across DACH and international markets.

We are looking for aHead of CRM (gn) to own and evolve CRM into a keyrevenue, retention, and customer lifetime value driveracross DACH and international markets. You will build and scale a best-in-class retention model, moving CRM from campaign-led execution towarddata-driven, personalized lifecycle management at scaleand establishing CRM as a core commercial growth engine for More Nutrition.

Your Mission

• You define and own theCRM & lifecycle strategyacross DACH and international markets, with a clear focus on retention, repeat purchase, and CLV.
• You build and scaleautomated, personalized customer journeysacross welcome, post-purchase, replenishment, reactivation, and win-back.
• You own theCRM KPI framework and performance roadmap, translating data and customer insights into clear priorities and measurable business impact.
• You establish a strongtesting and experimentation culture, using A/B testing and incrementality to continuously improve CRM performance.
• You expand CRM beyond email intoSMS, RCS, and future channels, creating consistent and orchestrated customer experiences.
• You lead and develop theCRM team across DACH and international markets, providing clear structures, priorities, and mentorship.
• You partner closely witheCommerce, Performance Marketing, Brand, Product, and International teamsto embed CRM into promotion planning, product launches, and market expansion.
• You act as theCRM voice in commercial decision-makingand continuously raise CRM maturity across the organization.

Your Qualifications

• You bring6+ years of experiencein CRM or lifecycle marketing within DTC or eCommerce, including relevant leadership experience.
• You have a proven track record of building and scalingCRM and lifecycle strategies that drive retention, revenue, and CLV.
• You bring deep expertise incustomer lifecycle management, segmentation, personalization, and customer behavior analytics.
• You have strong hands‑on experience withKlaviyo or similar CRM platforms, including automation, testing, and performance optimization.
• You have experience scaling CRM acrossmultiple marketsand adapting strategies to different customer behaviors and market needs.
• You bring strongleadership and people development skillsand know how to build and develop high-performing teams.
• You combine ananalytical, structured, and commercially driven mindsetwith a strong bias toward execution.
• You arefluent in German and English; experience with multi‑channel CRM across email, SMS, or similar channels is a plus.

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting‑edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top‑quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brandsESNandMore Nutritionsince 2021.

ESNhas been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017,More Nutritionfocuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!