Senior CRM Manager: Growth & Lifecycle Marketing Leader

Bears with Benefits; München; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Free coffee, tea, and snacks

Laptop of your choice

Corporate benefits program

Delicious products from the company

Opportunities for professional growth

Job summary

A fast-growing consumer health company in the United States is seeking a dynamic individual to manage and optimize CRM and email campaigns. The ideal candidate should have a degree in Marketing or a related field and experience in lifecycle marketing. Responsibilities include analyzing campaign performance, implementing A/B tests, and enhancing customer retention strategies. The position offers numerous perks, a supportive team environment, and real growth opportunities within the rapidly expanding company.

Qualifications

• Several years of experience in CRM, email, or lifecycle marketing.
• Strong analytical mindset and comfort with data-driven decision making.
• Experience in analyzing and optimizing CRM campaigns.

Responsibilities

• Plan, create, and optimize email and WhatsApp campaigns.
• Analyze campaign performance using KPIs and derive insights.
• Design and manage A/B tests for CRM initiatives.

Skills

CRM marketing

Email campaign optimization

Data analysis

A/B testing

Customer loyalty strategies

Education

Degree in Marketing, Communications, Business, or related field

Tools

CRM or marketing automation tools

Job description

You plan, create, and optimize email and WhatsApp campaigns across the entire customer lifecycle (e.g., newsletters, automations, and lifecycle flows).

You continuously develop and refine our CRM strategy with a strong focus on retention, activation, and customer loyalty.

You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns.

You design and manage A/B tests to continuously improve our CRM initiatives.

You actively contribute to improving the customer experience in a fast-growing, dynamic company.

Your profile

You hold a degree in Marketing, Communications, Business, or a related field.

You have several years of experience in CRM, email, or lifecycle marketing, ideally within an e-commerce or DTC environment.

You have a strong analytical mindset and are comfortable working with data to drive decisions.

You have experience analyzing and optimizing CRM campaigns based on key performance metrics (e.g., open rate, CTR, conversion rate, CLV).

Experience with CRM or marketing automation tools, as well as A/B testing and segmentation, is a plus.

Why us?

Work in a dynamic, fast-growing company with a strong focus on innovation

Be part of a brand that stands for empowerment, fun, and sustainable growth

Beautiful office in the heart of Munich

Free coffee, tea, fruit, breakfast — and occasionally other treats

Laptop with the operating system of your choice

Corporate benefits program with a variety of perks (e.g., Germany ticket or Wellpass)

Delicious “Bears with Benefits” products — free and of your choice

Steep learning curve and real opportunities for professional growth

Flat hierarchies and fast decision-making processes

A passionate, ambitious team with an open and positive feedback culture

Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.