Head of Customer Lifecycle Management (CLM) (m/f/d)

every®; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid office Kreuzberg

Free lunches at the office

30% employee discount on Every</name>

Deutschlandticket subsidy

Urban Sports Club membership

30 days annual leave

Job summary

Every is seeking a CRM Lead to own the customer lifecycle marketing across markets. You will define the strategy, lead the team, and ship initiatives turning first-time customers into long-term subscribers.

You will drive storytelling and data-informed experiences to boost engagement, retention, and customer lifetime value. A senior, hands-on leadership role with founder access and a clear mandate to build.

Qualifications

• 7–10 years in CRM, lifecycle, or retention marketing, with 3+ years leading a team.
• Experience at a scale-up in a digital or physical consumer business.
• Deep Klaviyo fluency or comparable enterprise ESP.

Responsibilities

• Define lifecycle marketing strategy end-to-end (onboarding, activation, reorder cadence, churn prevention, win-back, loyalty).
• Oversee CRM system: segmentation, flow architecture, A/B testing, multi-channel execution (email, SMS, WhatsApp, physical mail).
• Apply AI in execution: predictive models, segmenting, AI-assisted design and translation.
• Lead a team of two Senior CRM Managers and a CRM Intern; develop careers.
• Translate retention and LTV into clear P&L impact.

Skills

CRM

Lifecycle marketing

Team leadership

Klaviyo

Email marketing

AI in CRM

Storytelling

Cohort analysis

LTV analysis

Churn analytics

Tools

Klaviyo

Job description

Intro

Making healthy eating effortless – with plant‑based, chef‑crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it’s about sustainable wellbeing.

Role Overview

For our CRM team we are looking for a CRM Lead (m/f/d), who owns the customer lifecycle marketing at Every. You define the strategy, lead the team, and ship the work that turns first‑time customers into long‑term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long‑term customer value. A senior, hands‑on leadership role with direct founder access and a clear mandate to build.

Responsibilities

• Lifecycle marketing strategy end‑to‑end: onboarding, consumption activation, reorder cadence, churn prevention, win‑back, loyalty.
• The CRM system: segmentation, flow architecture, A/B testing, multi‑channel execution across email, SMS, WhatsApp, and physical mail.
• AI in execution: predictive models for timing, channel, and content; smart segmentation; AI‑assisted design, copy, and translation. You treat AI as craft, not slideware.
• The team: two Senior CRM Managers and a CRM Intern. You set the bar, run the rhythm, develop their careers.
• Commercial accountability: retention and LTV translated into clear P&L impact.

Qualifications

• 7–10 years in CRM, lifecycle, or retention marketing, with 3+ years leading a team. Lifecycle has been your specialty.
• You’ve operated through a real scale‑up phase at a digital (app) or physical consumer business. You know what breaks at €30M and again at €70M+, because you’ve been there.
• Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus.
• You read cohort curves, LTV charts, and churn‑reason tables without help, and turn what you see into a sequenced roadmap.
• You have a strong sense for storytelling and brand‑driven marketing, and know how to turn lifecycle moments into cohesive, emotionally resonant customer journeys.
• You’ve shipped AI in production CRM. Predictive models, generative content, automated translation pipelines.
• You think in systems, not campaigns and build operating rhythms.
• You give your team credit publicly and absorb blame privately.
• Fluent English. German a meaningful plus.
• Berlin‑based.

Benefits

• A high level of ownership in your role from day one.
• A hybrid working model with a beautiful office in Kreuzberg.
• Free lunches at the office.
• 30 % employee discount on Every products.
• Subsidised Deutschlandticket and Urban Sports Club membership.
• 30 days of annual leave.

Next Steps

Send us your CV and a short note covering:

• The single most leveraged lifecycle initiative you’ve shipped, and what it delivered in CM2, LTV, or retention terms.
• A retention or churn‑save problem you solved that someone else had given up on.
• Why this role, why now, why Every.

We look forward to hearing from you!

About Us

We aim to simplify healthy living. The future lies in delicious, sustainable food options that inspire better eating habits.