Head of Customer Lifecycle Management (CLM) (m/f/d)

Every. GmbH; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Ownership from day one

Hybrid office in Kreuzberg

Free lunches at the office

30% product discount

Deutschlandticket + Urban Sports Club

30 days of annual leave

Zusammenfassung

Every is seeking a Head of CLM to own our customer lifecycle end-to-end and transform CRM into a strategic driver of retention and long-term value. You will lead the CRM team, set the lifecycle strategy, and partner with Product to integrate account and AI-guidance experiences.

This build role requires hands-on delivery in the early months to scale foundations and establish a scalable CRM setup. Based in Berlin, you’ll shape our growth trajectory and customer health.

Qualifikationen

• 7+ years in CRM / lifecycle marketing with 3+ years of leadership.
• Experience in a subscription or consumption-driven business.
• Strong data fluency and quantitative mindset.
• Tool-agnostic CRM depth with modern platforms (Klaviyo, Shopify; Braze / Iterable).
• Based in Berlin; German language a plus.

Aufgaben

• Lifecycle strategy end-to-end from onboarding to retention and winback.
• Drive consumption velocity and habit formation to increase usage.
• Lead and grow the CRM team (2 Senior CRM Managers + intern).
• Co-own the CRM × account × AI-coach vision with Product to guide healthier customer habits.
• Set measurement standards for incrementality and LTV; ensure robust testing.

Kenntnisse

CRM / lifecycle marketing

Team leadership

Data fluency

Customer-centric mindset

Tools

Klaviyo

Shopify

Braze

Iterable

Jobbeschreibung

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.
We’re looking for a Head of CLM (m/f/d) to own our customer lifecycle end-to-end and turn CRM from a campaign engine into the strategic driver of retention and long-term customer value. You’ll lead our CRM team, set the lifecycle strategy, and co-own one of our biggest growth bets: connecting CRM with our product’s account and AI-guidance experience to genuinely help customers build healthier habits.

This is a build role. Our foundations are young - you’ll set the strategy and the standard, but you’ll also roll up your sleeves in the first months to systematise what’s manual, shape the team, and put the scalable setup in place. You’ll love this role if you want the ownership of a Head-of seat and the impact of building something, not inheriting a finished machine.

Your responsibilities

• Lifecycle strategy end-to-end - from new-customer conversion and onboarding through consumption, retention and winback, against clear meals-per-customer and LTV/CAC goals.
• Consumption velocity - our biggest lever. Your core challenge is helping people build the habit and consume more regularly, to really feel the positive impact of the product.
• Team leadership - lead, develop and build our CRM team (2 Senior CRM Managers + intern today), shaping the structure and setup to scale with our growth.
• The CRM × account × AI-coach vision- co-own, with Product, the experience that puts customers in the driver’s seat of a healthier lifestyle — one of our top growth initiatives.
• Reporting, testing & measurement - set the incrementality standard (holdouts, causal thinking, LTV) so we know what truly works.
• Cross-functional partnership - work as a peer with Acquisition, Brand, Product, Ops and Customer Care to drive change.

What you bring

• 7+ years in CRM / lifecycle marketing, with 3+ years leading a team -including managing experienced people.
• Experience in a subscription or consumption-driven business (meal-kit, supplements, wellness, beverage, sports or similar).
• Strong data fluency
• Tool-agnostic CRM depth (we run Klaviyo + Shopify; Braze / Iterable / similar all translate).
• A builder’s mindset -energised by setting up foundations and a team that scale, not only high-level strategy.
• A genuine instinct for behaviour and habit change, and for putting the customer first.
• Based in Berlin. German is a strong plus -most of our customers are in the DACH region.

What we offer

• A high level of ownership in your role from day one
• A hybrid working model with a beautiful office in Kreuzberg
• Free lunches at the office
• 30% employee discount on Every products
• Subsidised Deutschlandticket and Urban Sports Club membership
• 30 days of annual leave